General Business

Discover what you can learn and where a general business concentration can take you.

Students in a classroom

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The general business concentration provides an outlet for students who may have interests transcending the normal boundaries of individual business disciplines, or who desire a specialized career path that melds technique and theory from several fields. This concentration is unique in providing students with creative and varied career options.

Students pursuing this concentration are interested in being part of a team, interacting with people, learning a broad view of business, diagnosing organizations, and managing a business. Students will learn creative thinking in management, marketing, accounting, operations, finance, and technology. They will also learn business organizations, major principles of business, business strategy, and management operations.

yellow and gray building icon Employers 

  • E.& J. Gallo Winery
  • Foster Farms
  • Bronco Wine Company
  • Dole Packed Foods
  • The Wine Group
  • Grimbleby Coleman CPA’s, Inc.
  • Atherton & Associates, LLP
  • Moss Adams, LLP
  • Bank of the West
  • Target
  • Hilmar Cheese Company, Inc.

gray target with yellow arrow in center Career Opportunities

  • Public administration
  • Finance
  • Communications
  • Sales
  • Management
  • Advertising and marketing
  • Human resources
  • Consulting
  • Economics


General Business Student

"I can gain a broad perspective of business and acquire valuable knowledge and skills through the general business concentration."

Shanee Laron
General Business Student