General Business

Discover what you can learn and where a general business concentration can take you.College of Business Administration is fully accredited by AACSB International

The general business concentration provides an outlet for students who may have interests transcending the normal boundaries of individual business disciplines, or who desire a specialized career path that melds technique and theory from several fields. This concentration is unique in providing students with creative and varied career options.

Students in a classroom


  • Being part of a team
  • Interacting with people
  • Learning a broad view of business
  • Diagnosing organizations
  • Managing a business

icon Learn

  • Creative thinking in management, marketing, accounting, operations finance and technology
  • Major principles of business
  • Business organization
  • Business strategy
  • Management operations


  • Public administration
  • Finance
  • Communications
  • Sales
  • Management
  • Advertising and marketing
  • Human resources
  • Consulting
  • Economics

iconCareer Opportunities

  • E.& J. Gallo Winery
  • Foster Farms
  • Bronco Wine Company
  • Dole Packed Foods
  • The Wine Group
  • Grimbleby Coleman CPA’s, Inc.
  • Atherton & Associates, LLP
  • Moss Adams, LLP
  • Bank of the West
  • Target
  • Hilmar Cheese Company, Inc.

icon Degrees and Programs

  • ​Bachelor of Science in Business Administration with concentrations available in:
    - Accounting
    - Computer Information Systems
    - Finance
    - General Business
    - Management
       • Human Resources Track
       • International Business Track
       • Strategy/Entrepreneurship Track
    - Operations Management
    - Marketing
  • Minor in Business Administration

General Business Student

"I can gain a broad perspective of business and acquire valuable knowledge and skills through the general business concentration."

Shanee Laron
General Business Student