Discover what you can learn and where a marketing concentration can take you.

College of Business Administration is fully accredited by AACSB International ​Marketing focuses on the relationship between the firm and the markets it serves. It includes measuring and interpreting market forces, cultivating market opportunities, developing products and services to match market opportunities, designing and managing market channels and physical distribution activities, pricing, advertising, sales promotion and public relations.

Professor and student in a classroom


  • Working with others
  • Managing communications
  • Real-world problem solving
  • Creativity and sharing ideas
  • Business

icon Learn

  • Consumer behavior
  • Marketing research
  • Advertising and promotions management
  • Sales management
  • Global marketing


  • Marketing departments of industrial and merchandising firms
  • Advertising agencies
  • Marketing research agencies
  • Public and private businesses

iconCareer Opportunities

  • Blue Shield of California
  • Target Corporation
  • McCormick/Lawry’s
  • E. & J. Gallo Winery
  • Foster Farms
  • Bronco Wine Company
  • Dole Packed Foods
  • Tenet Healthcare Corporation
  • Bright Homes
  • Mercer Foods

icon Degrees and Programs

  • Bachelor of Science in Business Administration with concentrations available in:
    - Accounting
    - Computer Information Systems
    - Finance
    - General Business
    - Management
       • Human Resources Track
       • International Business Track
       • Strategy/Entrepreneurship Track
    - Operations Management
    - Marketing
  • Minor in Business Administration

Marketing Student

"My experience in the marketing concentration has prepared me well for my future career and has been filled with creativity, challenges, opportunity, and growth."

Danica Donker
Marketing Student