Marketing

Discover what you can learn and where a marketing concentration can take you.

Professor and student in a classroom

College of Business Administration is fully accredited by AACSB International

Marketing focuses on the relationship between the firm and the markets it serves. It includes measuring and interpreting market forces, cultivating market opportunities, developing products and services to match market opportunities, designing and managing market channels and physical distribution activities, pricing, advertising, sales promotion and public relations.

Marketing students are interested in working with others, managing communications, real-world problem solving, creativity, sharing ideas and business. Students will learn consumer behavior, marketing research, advertising, promotions management, sales management, and global marketing.

 

icon Employers

  • Blue Shield of California
  • Target Corporation
  • McCormick/Lawry’s
  • E. & J. Gallo Winery
  • Foster Farms
  • Bronco Wine Company
  • Dole Packed Foods
  • Tenet Healthcare Corporation
  • Bright Homes
  • Mercer Foods

icon Career Opportunities

  • Marketing departments of industrial and merchandising firms
  • Advertising agencies
  • Marketing research agencies
  • Public and private businesses

Marketing Student

"My experience in the marketing concentration has prepared me well for my future career and has been filled with creativity, challenges, opportunity, and growth."

Danica Donker
Marketing Student