The logo should be used in its entirety and only as it is represented here. Hand-drawn or other recreations are not permissible. Download the correct version for proper use from the Design Assets page.

 Informal

Stanislaus State primary informal logo.

 

 Formal

Primary formal logo.

 

 Nickname

Primary nickname logo

 

 

Whenever possible, all materials and communications should be created using a Primary logo. In situations where the Primary logo will not fit because of size constraints, a Secondary logo may be used. Secondary logo usage should follow the same guidelines as the Primary logo.

Informal Horizontal

Stanislaus State secondary informal horizontal logo.

 

Informal Vertical

Secondary informal vertical logo.

 

Shield

Secondary shield logo.

 

 

The California State University, Stanislaus seal represents the academic character of the University and is reserved to be used only in support of official University policies, decisions, ceremonies and other formal actions as an academic institution. To maintain its integrity and effectiveness, the seal may not be used for relatively informal, routine or promotional materials, or for materials not directly related to academic purposes, without permission from the University’s Office of Communications and Public Affairs.

full color, official University seal

 

one color, official University seal

The Department of Athletics maintains its own marks and graphic standards for athletics-related publications and apparel. Please reference these guidelines on the Athletics website. The Warrior Head is a unique graphic element to be used by student clubs and organizations. As a long-standing symbol of Warrior Pride, use of the Warrior Head should be done with thought toward respecting the integrity of the graphic design.

Affiliate Marks

Warriors S

Warrior S.

 

Club Logo Horizontal

Horizontal Logo: Student Clubs and Organizations at Stanislaus State.

 

Club Logo Vertical

Vertical Logo: Student Clubs and Organizations at Stanislaus State.

 

Warrior Head

Warrior Head in full color.
Warrior Head black.
Warrior Head red.
Warrior Head yellow.
Warrior head, white on black background.
Warrior head, red on black background.
Warrior head, yellow on black background.

These are representative samples of how the Colleges, Divisions, Programs, Departments and Auxiliaries will be incorporated into the formal and informal logo. This will allow our University to portray a unified look and brand. In order to ensure consistency, we ask you to contact the Office of Communications and Public Affairs at cpa@csustan.edu to request to have your secondary marks created. All requests will be addressed in a timely manner. Please include the following in your request: name of the department (as it should display) and your contact information.

Style 1

Secondary Identifier without University Name.

 

Style 2

Secondary Identifier with University Name.

 

The logo always must have a clear space around it to maintain legibility and visual impact. No other graphic elements, such as typography, rules and pictures should infringe upon this space. The height of the lower case “s” in the word “Stanislaus” is used to determine the amount of clear space required around the logo.

Clear Space

Clear space illustrated.

For Print

Formal Logo: The letters CALIFORNIA STATE UNIVERSITY cannot be less 7 points.

Informal Logo: The word STANISLAUS cannot be less than 1 inch wide.

Nickname Logo: The entire logo cannot be less than 1.5 inches wide.

For Web and Video

Formal & Informal Logos: The word STANISLAUS cannot be less than 150 pixels.

Nickname Logo: The entire logo cannot be less than 175 pixels wide.

There are no maximum size limits, however, all design elements of the logo must appear intact and in proportion.

Please contact the University’s Office of Communications and Public Affairs if you have any exceptions to these size restrictions. If you would like to use a treatment of the shield or the “S” as a stand-alone element in any design, please contact the Office of Communications and Public Affairs for guidance.

Illustrated minimum size of logo.

The following are examples of the full-color, reversed, and one-color logos applied to various backgrounds. In all applications, the contrast between the logo and the background must allow for the readability of the logo. In these examples, the formal logo is used, but keep in mind that the same rules apply for the informal, nickname, and secondary logos.

FULL-COLOR LOGO
White

Full color logo on white background.

REVERSED LOGO
PMS 419C — 100%

Full color reversed logo on dark background.

 

FULL-COLOR LOGO
PMS 419C — 25% maximum tint 

Full color logo on color background.

REVERSED LOGO
PMS 201C — 100%

Full color logo on red background.

REVERSED LOGO
Simple, dark photo background

Full color reversed logo on dark photo background.

ONE-COLOR, REVERSED LOGO
Busy, dark photo background

One-color logo on busy, dark photo background.

Note: Only place the logo on top of dark photo backgrounds — light photo backgrounds do not provide enough consistent legibility.

The University logo must not be redrawn or modified in any way. Decorating, representing in perspective, outlining or using for frivolous decorative purposes is not permissible. Please contact the University’s Office of Communications and Public Affairs if you need assistance.

Do not change the configuration of the shield and type

Incorrect use of logo.

Do not replace shield with any other mark 

Incorrect use of logo.

Do not skew or slant the logo
 

Incorrect use of logo.

Do not outline

Incorrect use of logo.

Do not stretch

Incorrect use of logo.

Do not squeeze or condense

Incorrect use of logo.

Do not use other colors

Incorrect use of logo.

Do not mix up colors

Incorrect use of logo.

Do not apply effects

Incorrect use of logo.

Do not watermark the logo with text

Incorrect use of logo.

Do not change the font

Incorrect use of logo.

Do not rotate or tilt

Incorrect use of logo.

Updated: November 16, 2021