The logo should be used in its entirety and only as it is represented here. Hand-drawn or other recreations are not permissible. Download the correct version for proper use from the Design Assets page.
Whenever possible, all materials and communications should be created using a Primary logo. In situations where the Primary logo will not fit because of size constraints, a Secondary logo may be used. Secondary logo usage should follow the same guidelines as the Primary logo.
The California State University, Stanislaus seal represents the academic character of the University and is reserved to be used only in support of official University policies, decisions, ceremonies and other formal actions as an academic institution. To maintain its integrity and effectiveness, the seal may not be used for relatively informal, routine or promotional materials, or for materials not directly related to academic purposes, without permission from the University’s Office of Communications and Public Affairs.
The Department of Athletics maintains its own marks and graphic standards for athletics-related publications and apparel. Please reference these guidelines on the Athletics website. The Warrior Head is a unique graphic element to be used by student clubs and organizations. As a long-standing symbol of Warrior Pride, use of the Warrior Head should be done with thought toward respecting the integrity of the graphic design.
Club Logo Horizontal
Club Logo Vertical
These are representative samples of how the Colleges, Divisions, Programs, Departments and Auxiliaries will be incorporated into the formal and informal logo. This will allow our University to portray a unified look and brand. In order to ensure consistency, we ask you to contact the Office of Communications and Public Affairs at email@example.com to request to have your secondary marks created. All requests will be addressed in a timely manner. Please include the following in your request: name of the department (as it should display) and your contact information.
The logo always must have a clear space around it to maintain legibility and visual impact. No other graphic elements, such as typography, rules and pictures should infringe upon this space. The height of the lower case “s” in the word “Stanislaus” is used to determine the amount of clear space required around the logo.
Formal Logo: The letters CALIFORNIA STATE UNIVERSITY cannot be less 7 points.
Informal Logo: The word STANISLAUS cannot be less than 1 inch wide.
Nickname Logo: The entire logo cannot be less than 1.5 inches wide.
For Web and Video
Formal & Informal Logos: The word STANISLAUS cannot be less than 150 pixels.
Nickname Logo: The entire logo cannot be less than 175 pixels wide.
There are no maximum size limits, however, all design elements of the logo must appear intact and in proportion.
Please contact the University’s Office of Communications and Public Affairs if you have any exceptions to these size restrictions. If you would like to use a treatment of the shield or the “S” as a stand-alone element in any design, please contact the Office of Communications and Public Affairs for guidance.
The following are examples of the full-color, reversed, and one-color logos applied to various backgrounds. In all applications, the contrast between the logo and the background must allow for the readability of the logo. In these examples, the formal logo is used, but keep in mind that the same rules apply for the informal, nickname, and secondary logos.
PMS 419C — 100%
PMS 419C — 25% maximum tint
PMS 201C — 100%
Simple, dark photo background
ONE-COLOR, REVERSED LOGO
Busy, dark photo background
Note: Only place the logo on top of dark photo backgrounds — light photo backgrounds do not provide enough consistent legibility.
The University logo must not be redrawn or modified in any way. Decorating, representing in perspective, outlining or using for frivolous decorative purposes is not permissible. Please contact the University’s Office of Communications and Public Affairs if you need assistance.
Do not change the configuration of the shield and type
Do not replace shield with any other mark
Do not skew or slant the logo
Do not outline
Do not stretch
Do not squeeze or condense
Do not use other colors
Do not mix up colors
Do not apply effects
Do not watermark the logo with text
Do not change the font
Do not rotate or tilt
Updated: November 16, 2021