Our color palette is a key part of our visual identity. Our primary and secondary colors immediately communicate who we are.
Beyond our logo, color is the most recognizable aspect of our visual brand identity. Using our primary palette appropriately is one of the easiest ways to make sure our materials reflect a cohesive Stan State brand.
Our brand red was selected to provide a rich alternative to that found in our University logo and to provide greater contrast and legibility in digital applications.
PMS 200 C
WEB: #C10230 (Passes WCAG AA on white background)
PMS 7406 C
WEB: #F3C317 (Passes WCAG AAA on black background)
PMS 419 C
WEB: #212322 (Passes WCAG AAA on white background)
Note: We adapt our colors in certain cases to be ADA/Section 508 compliant. The adoption of a revised primary color palette to accommodate web-accessible colors for maximum contrast (AA or AAA rating with WCAG).
Shades or Accessible Versions
PMS 200 C at 40% Shade
WEB: #830A1A (Passes WCAG AAA on white background)
PMS 200 C at 20% Shade
WEB: #A41728 (Passes WCAG AAA on white background)
PMS 7406 C for Web
WEB: #B19110 (Passes WCAG AA on black background)
PMS 1797 is our retired brand standard red and should only be used with approval from the Office of Communications and Public Affairs.
PMS 1797 C
Our secondary palette serves to accent our primary colors and should be used sparingly.
PMS Cool Gray 1
PMS 3015 C
PMS 7730 C
PMS 466 C
PMS 419 C at 75% Tint
PMS 3015 C at 20% Shade
PMS 7730 C at 20% Shade
PMS 466 C at 20% Shade
Updated: August 29, 2023