Our color palette is a key part of our visual identity. Our primary and secondary colors immediately communicate who we are.
We adapt our colors in certain cases to be ADA/Section 508 compliant. The adoption of a revised color palette to accommodate web-accessible colors for maximum contrast (AA or AAA rating with WCAG).
Primary Colors
Beyond our logo, color is the most recognizable aspect of our visual brand identity. Using our primary palette appropriately is one of the easiest ways to make sure our materials reflect a cohesive Stan State brand.
Warrior Red
CMYK: 16/100/87/7
RGB: 193/2/48
PMS: 200 C
WEB: #C10230 (Passes WCAG AA on white background)
Warrior Gold
CMYK: 0/17/100/0
RGB: 255/209/0
PMS: 7406 C
WEB: #FFD100 (Passes WCAG AAA on black background)
Dark Grey
CMYK: 73/64/65/72
RGB: 32/35/34
PMS: 419 C
WEB: #202322 (Passes WCAG AAA on white background)
Shades or Accessible Versions
Dark Red
CMYK: 16/100/86/44
RGB: 131/10/26
PMS: 1815 C
WEB: #830A1A (Passes WCAG AAA on white background)
Shield Red
CMYK: 24/99/76/17
RGB: 166/33/57
PMS: 201 C
WEB: #A62139 (Passes WCAG AAA on white background)
Dark Gold
CMYK: 31/38/100/5
RGB: 177/145/16
PMS: 457 C
WEB: #B19110 (Passes WCAG AA on black background)
Secondary Colors
Our secondary palette serves to accent our primary colors and should be used sparingly.
Lake Blue
CMYK: 100/58/21/4
RGB: 0/100/149
PMS: 7691 C
WEB: #006495 (Passes WCAG AA on white background)
Willow Green
CMYK: 74/21/77/5
RGB: 73/148/98
PMS: 7730 C
WEB: #499462 (Passes WCAG AA on black background)
Sequoia Tan
CMYK: 22/31/60/0
RGB: 200/169/119
PMS: 466 C
WEB: #C8A977 (Passes WCAG AAA on black background)
Logo Grey
CMYK: 64/55/52/27
RGB: 89/91/92
PMS: 425 C
WEB: #595B5C (Passes WCAG AA on white background)
Goose Gray
CMYK: 36/28/27/0
RGB: 167/169/172
PMS: Cool Gray 6 C
WEB: #A7A9AC (Passes WCAG AAA on black background)
Updated: February 18, 2025