Color Palette

Our color palette is a key part of our visual identity. Our primary and secondary colors immediately communicate who we are.

Primary Colors

Beyond our logo, color is the most recognizable aspect of our visual brand identity. Using our primary palette appropriately is one of the easiest ways to make sure our materials reflect a cohesive Stan State brand.

Our brand red was selected to provide a rich alternative to that found in our University logo and to provide greater contrast and legibility in digital applications.

PMS 200 C
CMYK: 16/100/87/7
RGB: 193/2/48
WEB: #C10230 (Passes WCAG AA on white background)

PMS 7406 C
CMYK: 0/17/100/0
RGB: 243/195/23
WEB: #F3C317 (Passes WCAG AAA on black background)

PMS 419 C
CMYK: 73/65/65/72
RGB: 33/35/34
WEB: #212322 (Passes WCAG AAA on white background)

Note: We adapt our colors in certain cases to be ADA/Section 508 compliant. The adoption of a revised primary color palette to accommodate web-accessible colors for maximum contrast (AA or AAA rating with WCAG).

Shades or Accessible Versions

PMS 200 C at 40% Shade
CMYK: 16/100/86/44
RGB: 131/10/26
WEB: #830A1A (Passes WCAG AAA on white background)

PMS 200 C at 20% Shade
CMYK: 16/100/86/25
RGB: 164/23/40
WEB: #A41728 (Passes WCAG AAA on white background)

PMS 7406 C for Web
CMYK: n/a
RGB: 177/145/16
WEB: #B19110 (Passes WCAG AA on black background)

Retired Red

PMS 1797 is our retired brand standard red and should only be used with approval from the Office of Communications and Public Affairs.

​​​​​PMS 1797 C
CMYK: 13/94/83/3
RGB: 208/52/58

Secondary Colors

Our secondary palette serves to accent our primary colors and should be used sparingly.

​​PMS Cool Gray 1
CMYK: 10/8/9/0
RGB: 226/225/224
WEB: #E2E1E0

PMS 3015 C
CMYK: 100/58/21/4
RGB: 0/96/156
WEB: #00609C

PMS 7730 C
CMYK: 74/21/77/5
RGB: 74/148/98
WEB: #4A9462

PMS 466 C
CMYK: 22/31/59/0
RGB: 200/169/119
WEB: #C8A977

PMS 419 C at 75% Tint
CMYK: 73/65/65/72
RGB: 33/35/34
WEB: #515352

PMS 3015 C at 20% Shade
CMYK: 100/59/21/23
RGB: 0/83/126
WEB: #00537E

PMS 7730 C at 20% Shade
CMYK: 74/21/77/24
RGB: 59/125/82
WEB: #3B7D52

PMS 466 C at 20% Shade
CMYK: 22/31/59/20
RGB: 168/143/101
WEB: #A88F65