Why Brand Matters

The Stanislaus State brand encompasses more than our name or logo. Our brand is how we interact with each other, talk about and represent the University, and how we live our brand promise each and every day through our words, behaviors and actions.

When the people see our logo or hear our name, we want them to think of the strengths, aspirations and values of our University. Every time we communicate, in person or through any channel, people form opinions about Stan State based on their interactions with us. The more consistent and confident we are when telling the Stan State story, the better our audiences will understand and trust what we have to say.

collage of student images