Writing for Social Media
When integrating the brand across our social media channels, it is important to consider specific communication strategies for each platform. Audience and tone should vary from account to account while still remaining anchored to core of the brand.
For many, social media has become an integral part of daily communication. The potential impact of messages on these platforms is robust. Examples include, but are not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube, and Periscope. Social media bridge distances, educate and entertain, and provide communication in real-time.
These guidelines are specific to the use of social media for University business; however, you will find many of these best practices applicable to all uses of social media. This guide is meant to empower and inspire you to be an active and effective user of social media on behalf of your department or program at the University.
The Office of Communications and Public Affairs would be pleased to answer any questions you may have about social media, or to help you decide how to get started. Please feel free to contact us at firstname.lastname@example.org or (209) 664-6780.
In this section:
Learn the steps to prepare and launch a social media presence for your department or program.
These general guidelines will help you plan and cultivate your social media presence.
Identity on Social Media
Guidelines to name your social media accounts and create profile photos with the new brand.