For many, social media has become an integral part of daily communication. The potential impact of messages on these platforms is robust. Examples include, but are not limited to, Facebook, Twitter, Instagram, LinkedIn, Snapchat, TikTok and YouTube. Social media bridge distances, educate and entertain, and they provide communication in real-time.  

These guidelines are specific to the use of social media for University business; however, you will find many of these best practices applicable to all uses of social media. This guide is meant to empower and inspire you to be an active and effective user of social media on behalf of your department or program at the University.

Best Practices

These general guidelines will help you plan and cultivate your social media presence.

Getting Started

Learn the steps to prepare and launch a social media presence for your department or program.

University Identity on Social Media

Guidelines to name your social media accounts and create profile photos with the new brand.


These guidelines are intended to help University staff, faculty and students create social media content that is digitally accessible to people with disabilities. 

The Office of Strategic Communications & Marketing would be pleased to answer any questions you may have about social media, or to help you decide how to get started. Please feel free to contact us at or (209) 667-3916.

Updated: March 05, 2024