Our fonts can be combined in various ways to create different moods. When deciding on the typography for a piece, consider the audience and occasion. Prospectus Pro L & S tend to feel more academic, while Abolition is more informal.
Download: Prospectus Pro L & S | Abolition
Note: Prospectus Pro L & S are free for download and personal use at the link above, but we will always be using the fonts in a commercial setting — so be sure to obtain a commercial license at cost.
Display
![Prospectus Pro L font Serif displayed visually](/sites/default/files/2021-07/microsoftteams-image-3.png)
Prospectus Pro L can be used at varying weights for headline copy.
![Prospectus Pro L Serif Family displayed visually](/sites/default/files/2021-07/microsoftteams-image-2.png)
![Abolition font San Serif displayed visually](/sites/default/files/2021-07/microsoftteams-image-1.png)
Abolition is used at a single weight for headline and call-to-action (short-form) copy
![Abolition san serif family fonts displayed visually](/sites/default/files/2021-07/microsoftteams-image-4.png)
Text
![Prospectus pro S font displayed visually](/sites/default/files/2021-07/primary-serif_text.png)
Prospectus Pro S can be used at varying weights for long-form body copy.
![Prospectus pro S family font displayed visually](/sites/default/files/2021-07/microsoftteams-image.png)
These fonts are the free alternatives for our Brand typefaces — they should only be used in instances when Prospectus Pro L&S and Abolition are unavailable.
They are accessible for free online. Once activated, they can be used across multiple programs and platforms.
Download: Playfair Display | League Gothic Condensed | PT Serif
Prospectus Pro L — Alternative
![Playfair font displayed visually.](/sites/default/files/2021-08/playfair_name.png)
Playfair Display can be used at varying weights for headline copy when Prospectus Pro L is unavailable.
![Playfair family font displayed visually.](/sites/default/files/2021-08/playfair_family.png)
Abolition — Alternative
![League Gothic Condensed font displayed visually.](/sites/default/files/2021-08/leaguegothic-condensed-name.png)
League Gothic Condensed is used at a single weight for headline and call-to-action (short-form) copy when Abolition is unavailable.
![League Gothic Condensed family font displayed visually.](/sites/default/files/2021-08/leaguegothic-condensed-family.png)
Prospectus Pro S — Alternative
![PT Serif Font displayed visually.](/sites/default/files/2021-08/pt-serif_fontname.png)
PT Serif can be used at varying weights for long-form body copy when Prospectus Pro S is unavailable.
![PT Serif Family font displayed visually.](/sites/default/files/2021-08/pt-serif_family.png)
Line spacing, called leading, should be set tight, but not too tight. For body copy, try leading that’s two or three points higher than the type size.
![Too tight leading illustrated: Leading that's too tight leaves too little pause between the lines. Too tight 18pt type/ 19 pt leading.](/sites/default/files/2021-08/leading-too_tight.png)
![Too loose leading illustrated: Leading that's too loose leaves too much pause between the lines. Too loose 18pt type/ 24 pt leading.](/sites/default/files/2021-08/leading-too_loose.png)
![Just right leading illustrated: When leading is correct, the reader wont even notice. just right 18pt type/ 21 pt leading.](/sites/default/files/2021-08/leading-just_right.png)
The space between letters is referred to as tracking. As a rule, set tracking slightly looser for captions, and slightly tighter for headlines.
![Too tight tracking illustrated: Tracking that's too tight leaves too little pause between the lines. Too tight 18pt type/ -80 pt tracking.](/sites/default/files/2021-08/tracking-too_tight.png)
![Too loose tracking illustrated: Tracking that's too loose leaves too much pause between the lines. Too lose 18pt type/ -80 pt tracking.](/sites/default/files/2021-08/tracking-too_loose.png)
![Just right tracking illustrated: When leading is correct, the reader wont even notice. just right 18pt type/ default.](/sites/default/files/2021-08/tracking-just_right.png)
We use hierarchy in combination with the many elements of our visual language to display headlines, marketing messages and guide users to the most relevant or important information.
Example 1
![Illustrated example of how to combine the different fonts to show hierarchy in the design.](/sites/default/files/2021-08/typography_example1.png)
Example 2
![Illustrated example of how to combine the different fonts to show hierarchy in the design.](/sites/default/files/2021-08/typography_example2.png)
Updated: August 30, 2023