Our fonts can be combined in various ways to create different moods. When deciding on the typography for a piece, consider the audience and occasion. Prospectus Pro L & S tend to feel more academic, while Abolition is more informal.

Download: Prospectus Pro L & S | Abolition

Note: Prospectus Pro L & S are free for download and personal use at the link above, but we will always be using the fonts in a commercial setting — so be sure to obtain a commercial license at cost.

Display

Prospectus Pro L font Serif displayed visually

Prospectus Pro L can be used at varying weights for headline copy.

Prospectus Pro L Serif Family displayed visually
Abolition font San Serif displayed visually

Abolition is used at a single weight for headline and call-to-action (short-form) copy

Abolition san serif family fonts displayed visually

 Text

Prospectus pro S font displayed visually

Prospectus Pro S can be used at varying weights for long-form body copy.

Prospectus pro S family font displayed visually

These fonts are the free alternatives for our Brand typefaces — they should only be used in instances when Prospectus Pro L&S and Abolition are unavailable.

They are accessible for free online. Once activated, they can be used across multiple programs and platforms.

Download: Playfair Display | League Gothic Condensed | PT Serif

Prospectus Pro L — Alternative

 

Playfair font displayed visually.

Playfair Display can be used at varying weights for headline copy when Prospectus Pro L is unavailable.

Playfair family font displayed visually.

 

Abolition — Alternative

 

League Gothic Condensed font displayed visually.

League Gothic Condensed is used at a single weight for headline and call-to-action (short-form) copy when Abolition is unavailable.

League Gothic Condensed family font displayed visually.

Prospectus Pro S — Alternative

 

PT Serif Font displayed visually.

PT Serif can be used at varying weights for long-form body copy when Prospectus Pro S is unavailable.

PT Serif Family font displayed visually.

Line spacing, called leading, should be set tight, but not too tight. For body copy, try leading that’s two or three points higher than the type size.

Too tight leading illustrated: Leading that's too tight leaves too little pause between the lines. Too tight 18pt type/ 19 pt leading.
Too loose leading illustrated: Leading that's too loose leaves too much pause between the lines. Too loose 18pt type/ 24 pt leading.

 

Just right leading illustrated: When leading is correct, the reader wont even notice. just right 18pt type/ 21 pt leading.

 

The space between letters is referred to as tracking. As a rule, set tracking slightly looser for captions, and slightly tighter for headlines.

Too tight tracking illustrated: Tracking that's too tight leaves too little pause between the lines. Too tight 18pt type/ -80 pt tracking.
Too loose tracking illustrated: Tracking that's too loose leaves too much pause between the lines. Too lose 18pt type/ -80 pt tracking.
Just right tracking illustrated: When leading is correct, the reader wont even notice. just right 18pt type/ default.
 

We use hierarchy in combination with the many elements of our visual language to display headlines, marketing messages and guide users to the most relevant or important information.

Example 1

Illustrated example of how to combine the different fonts to show hierarchy in the design.

 

Example 2

Illustrated example of how to combine the different fonts to show hierarchy in the design.

  

Updated: August 30, 2023