Social Norming Campaign

Social Norming Purpose

The social norms approach focuses on positive messages about healthy behaviors and attitudes that are common to most people in a group. Often college students overestimate unhealthy behaviors and underestimate healthy behaviors, therefore influencing their perception of normative expectations (social norms). Social norms marketing uses campus-based media to inform students about the truly reported behavior among their peers. Accurate information can help lead to changes in perceptions of social norms and, in turn, lead to healthier behaviors.

The Health Education and Promotion (HEP) Office will create four social norming posters during the 2020-2021 academic year. The plan is to release two posters in fall 2020 and two posters in spring 2021. Being that most of our services are being delivered virtually, each edition will include an 8.5” X 11” handout, a PowerPoint slide with talking points, as well as a graphic to be used on social media which is compatible with Instagram, Facebook & Twitter. All of these versions will be available via download from this website.*


Edition 1



Edition 2



Edition 3