Social Norming Purpose

The social norms approach focuses on positive messages about healthy behaviors and attitudes that are common to most people in a group. Often college students overestimate unhealthy behaviors and underestimate healthy behaviors, therefore influencing their perception of normative expectations (social norms). Social norms marketing uses campus-based media to inform students about the truly reported behavior among their peers. Accurate information can help lead to changes in perceptions of social norms and, in turn, lead to healthier behaviors.

The Health Education and Promotion (HEP) Office will create four social norming posters during the 2020-2021 academic year. The plan is to release two posters in fall 2020 and two posters in spring 2021. Being that most of our services are being delivered virtually, each edition will include an 8.5” X 11” handout, a PowerPoint slide with talking points, as well as a graphic to be used on social media which is compatible with Instagram, Facebook & Twitter.

Warriors take care face covering graphic

Edition 1

Statistic: “89.9% of Stan State students and employees always cover their mouth and nose with a cloth face covering when in public.”

  • 8.5” X 11” poster download 
  • PowerPoint slide download
  • Social media (Instagram, Facebook & Twitter) image download
    • Suggested social media text: “Cloth face coverings are effective in slowing the spread of COVID-19. What are some reasons why you’ve adopted the use of face coverings when in public?”

*If you are offering face-to-face services on campus and would like a copy (or multiple copies) of the original 17” X 22” poster, please e-mail mchristianson1@csustan.edu and with your name, the number of posters you’d like, and where to deliver them.

Warriors take care physical distancing graphic

Edition 2

Statistic: “93.8% of Stan State students and employees are avoiding close contact with others (physical distancing of 6ft.) “most of the time” or “always” when in public.”

  • 8.5” X 11” poster download 
  • PowerPoint slide download
  • Social media (Instagram, Facebook & Twitter) image download 
    • Suggested social media text: “Physical distancing of 6 feet or more is effective in slowing the spread of COVID-19. What are some ways that you’re staying connected to others while adhering to the social distancing recommendations?”
Warriors take care self care graphic

Edition 3

Statistic: “76.6% of Stan State students and employees are engaging in self-care activities at least once a week.”

  • 8.5” X 11” poster download 
  • PowerPoint slide download
  • Social media (Instagram, Facebook & Twitter) image download 
    • Suggested social media text: “Self-care is essential to our wellbeing. It makes taking care of our minds, bodies, and souls by engaging in activities that promote well-being and reduce stress. In a recent survey, the COVID social norming campaign group found that 76.6% of Stan state students and employees are engaging in self-care activities at least once a week. What are some ways in which you’re practicing self-care?”

Updated: December 07, 2021