Accessibility

Under Title II of the ADA, public universities must ensure digital content, including social media, meets accessibility standards consistent with WCAG 2.1 AA. Beginning April 24, 2026, new social media posts must be accessible through practices such as alt text, captions and readable structure. Older content is not required to be updated unless an accessible version is requested.

Accessibility Requirements

All content must be accessible for people of all abilities. This includes:

• Images: Provide descriptive alt text
• Videos: Include captions or transcripts
• Structure: Use clear formatting, headings, lists and meaningful link text
• Hashtags: Use CamelCase for multi-word hashtags
• Visuals: Use high color contrast and avoid text-heavy graphics or flyers
• Assistive technology compatibility: Ensure content works with screen readers and other tools

Accessible content ensures everyone can engage fully with your posts.

Deeper Dive into Social Media Accessibility

Responsibilities

Accessibility applies to content created by employees, student assistants working in an official capacity and third-party vendors producing content on behalf of the University.

Reporting

Public entities must provide a simple way for individuals to report accessibility issues or request accessible versions of content, such as a designated email address or form.