Internal Communications

Questions?

Event Promotion:
cpa@csustan.edu

25Live:
25Live@csustan.edu

Event logistics:
events@csustan.edu

Announcement submissions received by noon on Monday will be posted by Wednesday during that week. Submissions received after noon on Monday will be posted by Wednesday the following week.

We encourage events in 25Live to be confirmed at least four weeks prior to the event date. To allow time for the confirmation process, events should be entered into 25Live five or six weeks prior to the event date.

The timeline is approximately one/two weeks for a confirmed event to be published to the UEC, SEA & WW. The turnaround time will vary during heavy event season.

Events are published to the newsletters on a weekly basis, on Tuesdays (so they will start showing up on Wednesdays).

Prior to entering your information in 25Live, please confirm you have all the following items in the checklist.

Event Submission Checklist

• Event name/title: make sure it can stand alone so the reader will have an understanding of your event even if only the title is displayed. Avoid making it too long.
• Event date
• Event start and end time
• Location
• Event Type/Category
• Contact person and contact info
• Event description: include the most important information at the beginning of the description and focus on describing why people will want to come to your event. Most readers will skim the first few sentences. See FAQ #10 below for more information.
• Registration link/info
• Registration deadline: include if registration ends at a date/time prior to the event.
• Image/thumbnail: The image should convey the event’s message or visually represent something about the event or highlight the speaker. It should be at least 1500 x 1000 pixels (width x height) and not have text, plus it’ll be aesthetically pleasing if it’s sharp quality. See FAQ #5 below for more information.

Important! See the Virtual Event checklist on the University Events Office’s website for additional logistical details and forms if you will have a speaker, volunteer participants, or other components that need assessment by Safety & Risk Management.

Securing Your Zoom Sessions
Do not include the direct Zoom meeting link, especially if posting to the public University Events Calendar. Zoom has built-in registration which is very useful and will provide a registration link. See instructions on how to set up registration for Zoom sessions. Another option is to use an email address or link to a webform where people can register. Read more from OIT on Securing Zoom Meetings.

• Events with a specific date(s) and time range, should be promoted on the UEC – Please use 25Live
• Posts about registration periods, deadlines or ongoing happenings that have no specific date and time are better served as an announcement. Non-event announcements related to a specific date (such as a deadline), but they are not posted on the University Events Calendar – Complete the announcement submission form
• The exception: If the event is hosted by an external entity (i.e., another CSU campus) then it does not go in 25Live – Complete the announcement submission form

The image should convey the message or visually represent something about the announcement or the event or highlight the speaker.

To enhance accessibility, the images used on the University Events Calendar and in the newsletters should be free of text. If there is a secondary supporting image that has text included on the graphic, we can add it to the body of the event announcement on the University Events Calendar. The text should still be minimal and should support or emphasize a key topic or key message for the event. Alternative text needs to be provided with the additional graphic as well.

Visual Guidelines

• Size: 1500 x 1000 pixels (width x height)
• Quality: crisp, clear image (non-blurry, grainy or pixelated image)
• No text, good contrast

Visual Examples

Copyright

When adding an image to your event, make sure you have all of the rights and permissions to use the image. Images pulled from Google images or from news sources should not be used unless you have explicit written permission.

Unsplash photos are made to be used freely.

• All photos can be downloaded and used for free
• Commercial and non-commercial purposes
• No permission needed (though attribution is appreciated!)
• What is not permitted for photos from Unsplash.com
  • Photos cannot be sold without significant modification.
  • Compiling photos from Unsplash to replicate a similar or competing service.

Visit www.sproutsocial.com/landscape and follow the prompts to resize any visual to the required dimensions for your platform. It's easy and free!

• Using 25Live allows users to see all events scheduled and times, often helps alleviate overlap.
• Events submitted in 25Live that need promotion will be posted to the UEC and shared in SEA and WW accordingly.
• 25Live has a built-in checklist for liability, safety, facilities support and tech support.
  • If volunteers are participating in your event, you must work with the Human Resources Department and submit a Paperless Volunteer Form for approval prior to the performance of volunteer duties
  • If guest speakers will be monetarily compensated, you will need to fill out the Guest Lecturer Form
• 25Live is used for room reservations, that process will continue when we return to campus.

If you have an event that you wish to make your audience aware of ahead of time (more than a month in advance), submit an announcement using the announcement submission form.

Submission should include the event name, description of the event, with a call to action asking the audience to mark their calendar, event date/time and a note that details are forthcoming.

• Make a note in the comments box, "This event is/will be entered in 25Live. We would like to send an announcement now in SEA/WW so faculty/staff/students can mark their calendar now."

Event descriptions should not be overlooked. Try keeping your description short and sweet, but don't leave out key details such as event experience and value provided by attending. Below are some of the items to keep in mind when writing an event description.

Event descriptions should answer these basic questions:

The goal of an event description is to create a sense of urgency and is your opportunity to maximize the attendance of people who will enjoy your event. Spark their interest!

Do:

• DO keep sentences and paragraphs short and easy to scan
• DO double-check your spelling
• DO provide links to relevant content, linking words that accurately describe the linked page
• DO spell out acronyms that may be unfamiliar to most audiences
• DO indicate if an RSVP is required

Don't:

• DON’T underline important words, instead use bold or italic
• DON’T say "click here," instead link descriptive words
  • Poor example: "Click here to learn more about the Stanislaus State Department of Music."
  • Rewrite to say: "Learn more about the Stanislaus State Department of Music."
• DON’T paste raw URLs, instead link descriptive words
  • Poor example: "Visit https://www.csustan.edu/music"
  • Rewrite to say: "Visit the Stanislaus State Department of Music"