CSU Outreach Professional Development Conference

Attire

Casual, jeans are OK.

Tuesday, August 8 - Wear your campus polo/shirt

Wednesday, August 9 - Wear your conference shirt. 

Weather

Temperatures in Turlock are expected to be highs of 95 to 105 degrees to lows of 62 - 65 degrees. Please plan accordingly.

Meals

Meals are provided the following days:

Tuesday, August 8: Full Breakfast and Lunch

Wednesday, August 9: Continental Breakfast

What to Bring

Bring a tool to take notes

Business Cards (optional)

Your enthusiasm!

CSU Competition

Brush up on your CSU Campus Facts and Knowledge for the CSULand Activity. 

Roll Call: Get ready to show your spirit. Perform a one-minute in-person cheer and/or submit a video (YouTube or Vimeo)

Send your video submission to ccole@csus.edu, alejandro.agbay@sjsu.edu, and rich.toledo@sonoma.edu. 

Deadline for Video is no later than Friday, August 4th, by 5:00 p.m.

Workshop Presenters

If you are a workshop presenter, bring your presentation on a flash drive. Computers/projectors will be available in all the presentation rooms. 

CaliforniaColleges.edu and You

Presenters:

Heather Allen, Chief Programs Officer, California College Guidance Initiative

Mary Aguayo, Higher Education Administrator in Residence, California College Guidance Initiative

CaliforniaColleges.edu, the state of California’s official college and career planning platform, provides a one-stop shop for college and career planning, launching public college applications, and originating financial aid forms. More than half of the state’s high school students are in partner districts, which provide a-g course and grade data to the platform. This data enables the CSU eligibility tool and seamlessly integrates with Cal State Apply, reducing the application time to just 30 minutes. This session will provide an overview of these critical tools as well as the kinds of reporting available to educators. For example, did you know that if students launch their applications from CaliforniaColleges.edu, high school counselors can easily run reports of which CSU-eligible students have not yet applied to facilitate your outreach work? You’ll also learn which high school districts are current partners, what work is underway with partner high schools to drive CSU application completion and facilitate admission clearance for eligible students, and learn best practices for driving engagement with potential future students through CaliforniaColleges.edu.

Culturally Relevant Engagement: Building Connections via Advisory Boards

Presenter: Dimitrous Chattman, Cal Poly San Luis Obispo

Within college admissions, there exists a remarkable opportunity for growth through re-establishing connections with counselors, students, and parents, especially in the face of rapid cultural shifts and post-pandemic learning. Cal Poly, San Luis Obispo Admissions and Recruitment will host a session that guides leaders in navigating the challenges of engagement and how advisory boards can help cultivate relationships.

How to Use Data for Recruitment, Strategy, and to Impress Your Boss

Presenters:

Rich Toledo, Director of Student Outreach & Recruitment, Sonoma State University

Charles Cole, Senior Associate Director of Admissions & Outreach, CSU Sacramento

This session shows how to use data, where to find data sources, and present data to assist  in managing your recruitment territory and how to make appropriate recommendations to your supervisor. Intended for new staff up to 3 years in outreach experience or just interested in enrollment data overall.

Lessons Learned from First-Year Recruiters

Presenters:

Kyle Williams,  Outreach & Recruitment Counselor, Sonoma State University

Diego Morfin Contreras,  Outreach & Recruitment Counselor, Sonoma State University

Hannah Eunice, Senior Outreach & Recruitment Counselor, Sonoma State University

Britney Lynch, Outreach & Recruitment Counselor, CSU Fullerton

Armani Fuller, Undergraduate Recruitment Specialist, San Francisco State University

MaryAnn Aydenian, Admissions Counselor, Stanislaus State

From time management, budgeting, networking, etc., hear from first year recruiters and their lessons learned to help others just starting out. 

Recruiting for Low Enrollment Majors

Presenter:

Rick Chacon, Assistant Director of Admissions & Recruitment, Fresno State

Learn how to develop recruitment strategies to increase enrollment in majors that have low enrollment. The topics will include creative messaging, recruitment presentation positioning, goal setting and interactive recruitment exercise. 

The Rural University Experience - A Framework for Successful Recruitment

Presenters:

Kip Darcy, Interim Director of Admissions

Sulaina Banks, Visit Experience Coordinator

Rural communities and service areas are unique and deserve a highly-tailored approach to outreach and recruitment that facilitates awareness and access to educational opportunities, whether in the CSU or elsewhere. Learn how Cal Poly Humboldt serves one of America's beautiful and unique regions. 

Recruitment 101: Introduction to the CSU and Understanding Recruitment in the CSU

Presenters:

Drew Agby, San Jose State University

Gigi McGuire, CSU Northridge

Ginger Reyes, CSU Chancellor's Office

If you are a new recruiter to the CSU, learn the basics of recruiting and gain an understanding of how to be an ambassador for the CSU 

What Can Canva Do for You? - The Creative Side of Recruitment

Presenter:

Amanda Aldama Fernandes, San Jose State University

This workshop focuses on how you can use Canva and collaborate with your team to enhance your presentations, outreach materials and social media posts, while abiding by university branding guidelines.