Assistant Professor, Marketing
Department
Management, Operations & Marketing
Phone
Location
Acacia Building STK 1019B
Ph.D. in Marketing, Drexel University, 2019
MS in Management, University of North Carolina at Chapel Hill, 2014
ME in Operations Research, Cornell University, 2008
BE in Industrial Engineering, Korea University, 2006
Principles of Marketing, Consumer Behavior, Consumer Analytics
Brand Strategies, Advertising Effects, Product Innovation/Financial Marketing
- Li, C., Swaminathan, S., Kim, J. (2025). Cross-Partner Effects in Coalition Loyalty Programs: The Interaction of Point Redemptions with Program Sales. European Journal of Marketing, 59(3), 645-668.
- Kim, S., Kim, J., Min, D.-J., Dimitrova, B. V., Smith, B. (2024). Cross-Cultural Differences in Consumer Responses to Anthropomorphized Products: The Moderating Role of Masculinity and Femininity. Journal of Business Management and Change, 22(3), 33-41.
- Li, C., Swaminathan, S., Kim, J. (2024). Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers. Journal of Service Research.
- Kim, Junhee, Reo Song, and Wooseong Kang (2022), "The Effect of Temporal Variation of Prelaunch Expectations on Stock Market Response in the Motion Picture Industry," Journal of Product Innovation Management, 39(4), 515-533.
- Dimitrova, B., Kim, S., Smith, B., Kim. J. (2021). Store Format Diversification, Customer Orientation and the Performance of Foreign Retailers. Multidisciplinary Business Review, 14(2), 60-74.
- Kim, J. & Swaminathan, S. (2021), Time to Say Goodbye: The Impact of Brand Anthropomorphism on Selling prices of Used Products, Journal of Business Research, 126, 78-87.
- Li, C., Swaminathan, S., & Kim, J. (2021), The Role of Marketing Channels in Consumers’ Promotional Point Redemption Decisions, Journal of Business Research, 125, 314-323.
- Moon, S., Kim, J., Bayus, B.L. & Yi, Y. (2016), Consumers’ pre-launch awareness and preference on movie sales, European Journal of Marketing, 50(5/6), 1024-1046.
- Moon, S., Bayus, B.L., Yi, Y. & Kim, J. (2015). Local consumers’ reception of imported and domestic movies in the Korean movie market. Journal of Cultural Economics, 39(1), 99–121.