Assistant Professor, Marketing


College of Business Administration


Management, Operations & Marketing


Acacia Building STK 1019B

Ph.D. in Marketing, Drexel University, 2019
MS in Management, University of North Carolina at Chapel Hill, 2014
ME in Operations Research, Cornell University, 2008
BE in Industrial Engineering, Korea University, 2006

Principles of Marketing, Consumer Behavior, Consumer Analytics

Brand Strategies, Advertising Effects, Product Innovation/Financial Marketing