Assistant Professor, Marketing

College

College of Business Administration

Department

Management, Operations & Marketing

Location

Acacia Building STK 1019B

Ph.D. in Marketing, Drexel University, 2019
MS in Management, University of North Carolina at Chapel Hill, 2014
ME in Operations Research, Cornell University, 2008
BE in Industrial Engineering, Korea University, 2006

Principles of Marketing, Consumer Behavior, Consumer Analytics

Brand Strategies, Advertising Effects, Product Innovation/Financial Marketing