Al Petrosky
Professor, Marketing

College

College of Business Administration

Department

Management, Operations, & Marketing

Phone

209/667-3019

Email

apetrosky@csustan.edu

Location

Demergasso-Bava Hall DBH226

Ph.D. in Marketing, University of Arizona.
MBA, University of Utah.
BS in Ceramic Engineering, University of Washington.

Principles of Marketing, Advertising & Promotion Management, Marketing Research, Marketing Management

Group and Interpersonal Influence, Innovation and Diffusion, Symbolic Consumer Behavior, Marketing of Social Influence, Promotion of Union Activity, and the Consumption of Aesthetic Products

  • Kotrozo, J., Petrosky, A. R., Hernandez, E., Cowan, M. (2022). The Impact of the 2019 Novel Corona Virus (COVID-19) on Effective Team Member Traits:  An Exploratory Study. Journal of Business Management and Change, 20(2 (Fall 2022)), 108-121
  • Petrosky, A. R., Hernandez, E., Kotrozo, J. (2021). Sounds Good to Me: Ruminations on the Application of Extended New Product Diffusion Theory to the Music Industry. Journal of Business Management and Change, 19(2), 32-41.
  • Hernandez, E. H., Petrosky, A. R., Bernal, R. (2020). Work at Home in the Time of COVID: An Empirical Examination of the Association between Home Work Hours and Employee Job Satisfaction. Western Journal of Human Resource Management, 19(1), 42-46.
  • Petrosky, A. R., Kotrozo, J., Hernandez, E.H., Page, R. (2020). Promoting a More Organic Integration of Qualitative and Quantitative Methodologies in an Undergraduate Marketing Research Course. Journal of Business Management and Change, Spring 2020, 39-50.
  • Kotrozo, J., Hernandez, E., Petrosky, A. R. (2016). A New Focus for Absorptive Capacity. Journal of Business Management and Change, Third Quarter(Summer), 29-42.
  • Hernandez, E., Petrosky, A. R., Kotrozo, J., Bernal, R. (2016). One, Two, or CV: A Discussion About the Theory and Research on the Influence of Resume Length on Employment Outcomes. Journal of Business Management and Change(Spring (2016)), 113-.
  • Petrosky, A. R., Williams, K., Hernandez, E., Page, R. (2014). Where Students are Customers: Failure, Recovery, and the Evocation of Delight in the Education Service Sector. Journal of Marketing Perspectives, 3(1), 4-25.
  • Williams, K., Page, R. A., Petrosky, A. R. (2014). Green Sustainability and New Social Media. Journal of Strategic Innovation and Sustainability, 9(1).
  • Williams, K., Page, Jr., R. A., Petrosky, A. R. (2014). Nonviolence and Marketing. Journal of Academic and Business Ethics, 9.