Associate Professor, Marketing
College
College of Business Administration
Department
Management, Operations, & Marketing
Phone
Location
Demergasso-Bava Hall DBH234
Ph.D. in Marketing, Drexel University, 2016
MS in Marketing, Temple University, 2010
BS in Convention Management, Kyunghee University, 2008
Principles of Marketing, Strategic Marketing Management, Marketing Management
Brand Portfolio Strategy, Corporate Brand Management, Global Brand, International Marketing, Chief Marketing Officer
- Nath, P., Kirca, A., Kim, S. (2021). A Study of the Internationalization-Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity. Journal of International Marketing, 29(1), 57-76.
- Dimitrova, B., Kim, S., Smith, B., Kim, J. (2021). Store Format Diversification, Customer Orientation, and the Performance of Foreign Retailers. Multidisciplinary Business Review, 14(2), 60-74.
- Nath, P., Kirca, A., Kim, S., Andras, T. (2019). The Effects of Retail Banner Standardization on the Performance of Global Retailers. Journal of Retailing 95(3), 30-46.
- Dimitrova, B., Kim, S., Smith, B. (2019). Performance of International Retailers: Empirical Evidence of an S-Curve Relationship. Journal of Global Marketing, 32(3), 154-176.
- Dimitrova, B., Smith, B., Kim, S. (2018). Performance implications of store format diversification for international retailers. Journal of Marketing Channels, 25(3), 117-136.
- Dimitrova, B., Rosenbloom, B., Andras, T., Kim, S. (2018). Retail internationalization: A review and directions for future research. Journal of Marketing Channels, 25(1/2), 1-21.
- Smith, B., Dimitrova, B., Kim, S. (2017). Does host country culture affect foreign retailer performance? Business Management, 27(1), 16.