Professor, Management & Marketing
Department
Management, Operations, & Marketing
Phone
Location
Demergasso-Bava Hall DBH223A
Ph.D. in Business Administration, Drexel University.
MBA, University of Toledo.
BA, Lafayette College.
Management Theory and Practice, Selected Topics in Management, Selling and Sales Management, Principles of Marketing, Channel Institutions & Retail Management
- Barr, J., Strong, J. T. (2022). Establishing a comprehensive tourism marketing strategy for Hunterdon County as a country escape destination. International Journal of Gaming, Hospitality and Tourism, 2(1).
- Strong, J., Hawes, J. M. (2020). Development of the Sales Academic Discipline: The Early Years. International Journal of Sales, Retailing, and Marketing, 9(2), 27-37.
- Petratos, P., Soydemir, G. A., Strong, J. (2019). Asymmetric Impact of Advertising revenues on Consumer Behavior: A Bivariate Approach. Central European Business Review Journal, 8(2), 1-14.
- Hawes, J., Owens, D., Strong, J. (1999). Business Marketing Sales Interactions, Advances in Business Marketing and Purchasing, 167-180.
- Dubas, K., Ghani, W., Davis, S., Strong, J. (1998). Evaluating Market Orientation of an Executive MBA Program, Journal of Marketing for Higher Education, 8(4), 49-59.
- Anderson, R., Mehta, R., Strong, J. (1997). An Empirical Investigation of Sales Management Training Programs for Sales Managers, Journal of Personal Selling and Sales Management, 17(3), 53-66.
- Hawes, J., Strong, J., Winick, B. (1996). Do Closing Techniques Diminish Prospect Trust? Industrial Marketing Management, 25(50, 349-360.