Please fill out the form if interested in requesting marketing research to be conducted, and/or if you would like to request any of the existing marketing reports and email it to firstname.lastname@example.org.
The Educational Advisory Board (EAB) is the current marketing research firm used at Stanislaus State. EAB's mission is to "make education smarter and communities stronger." Their market research function provides insights which guide strategic programmic decisions at the member institutions. EAB's forum gathers qualitative and quantitative data to help administrators identify opportunities for new program development, assess job market trends, and align curriculum with employer and student demand.
Marketing Research Reports
Organizational Benchmarking Gap Analysis, April 2019
Research provided data-informed guidance and recommendations on best-fit organizational structures and governance process for Extended Education.
Market Demand for an Online Graduate Certificate in Non-Profit Management, February 2019
Research suggested offering the proposed online program with a short time of completion and to include information in marketing materials on the high level of demand from employers in the education and health care industries to attract career-oriented students.
Shifting Adult Learner Mindset, January 2019
The summary of key findings found that adult learners require a return on their education, are digital consumers – with high expectations, are extremely pragmatic, and require flexible options.
Advertised Salary, Top Titles, and Top Employers for Identified Master’s-Level Programs, October 2018
Research advised to highlight demand for master’s-level business administration professionals across a wide variety of fields to attract students with diverse career interests and to advertise high projected employment growth and employer demand to attract outcomes-oriented students.
Top Employers for Identified Bachelor’s-Level Programs, October 2018
Market research conducted among regional and statewide employers for professionals wanting to acquire a degree in criminal justice, health science, nursing, or social sciences programs.
Advertised Salary and Top Titles for Identified Bachelor’s-Level Programs September, 2018
Market research highlighted demand for social sciences, health science, criminal justice, and nursing professionals in a wide variety of jobs to attract students with diverse career interests. It was recommended to advertise salary potential to recruit outcomes-focused students to the programs.
Market Demand for a Master’s-Level Public Health Program, May 2018
Research suggested developing concentrations to confer in-demand skills like biostatistics and allow students to explore areas of particular interest. The forum also suggested incorporating common outcomes in online marketing materials for the proposed program to attract students seeking career advancement.
New and Existing Program Opportunities for the Stockton Center, March 2018
Research showed the greatest opportunity for new or existing program development in the following disciplines/majors: Nursing, Computer Science, Accounting, Human Resources Management, and Marketing. Other identified program opportunities include: Business (Business Analytics, Finance, Health Care Management, Management) and Cybersecurity.
Market Demand for an Executive MBA Program, November 2017
Research found that the curricular theme should focus on leadership skills and informational technology management.
New Graduate Level Program Opportunities, August 2017
Market research showed an increase in demand of the following: Computer Science, Speech Pathology, and Health Care Management. The forum analyzed state and local employer demand to identify potential programs for further evaluation.
Updated Employer Demand for Applied Leadership Professionals, May 2017
Employer demand analysis indicates demand for applied leadership professionals from local government agencies, food and beverage companies, and retail companies. Note: The original report, “Market Demand for a Bachelor’s Degree Program in Applied Leadership” was completed December 2015.
Master of Business Administration Program Considerations, April 2017
Research specified to raise the minimum GPA requirements from 2.5/4.0 to 3.0/4.0 to further ensure student success in the MBA program along with waiving GRE or GMAT requirements for prospective students with high GPA’s to garner additional applications. It has also been recommended to partner with business in metropolitan areas with high employer demand to offer corporate workshops and events to market the program.
Program Opportunity Analysis for Certificate Programs, April 2017
Conducted market research on the development of credit and non-credit certificate programs in our six-county region. The forum analyzed regional employer demand for credit and non-credit certificate programs.
Employer Demand for Nurse Practitioners, December 2016
Analysis of employer demand trends and characteristics of employment opportunities for nurse practitioners.
Market Demand for an Undergraduate-Level Food Safety Program, November 2016
Research indicated an increase in demand for undergraduate-level food safety professionals and showcased local top employers seeking the specified professionals.
Market Viability of a Post-Baccalaureate Clinical Laboratory Scientist Certificate, October 2016
Research indicated developing a post-baccalaureate certificate program as there has been increased employer demand for clinical laboratory scientist professionals. It has been recommended for Stan State to partner with hospitals and laboratories to provide students with clinical experiences necessary to gain California licensure.
Market Demand for a Master’s in Child Development, February 2016
Research indicated renaming the Master of Arts in Interdisciplinary Studies with a Concentration in Child Development as a Master of Arts in Family Life and Child Development to secure enrollments.
Market Demand for a Bachelor’s Degree Program in Applied Leadership, December 2015
Research showcased the top employers seeking applied leadership professionals along with the top industries, salaries, locations within California, top titles, and top skills of applied leadership professionals.
Organizational Leadership Degrees/Certificates, November 2015
Research recommended to consider changing the name of the degree to appeal to a broader group of prospective students and employers. The forum also suggested changing from a Bachelor of Science to a Bachelor of Arts and to change the length per course.
Designing Co-Curricular Leadership Certificate Programs, October 2015
Most co-curricular leadership certificate programs offer participants a mix of didactic, experiential, and adventure-based activities. Across contact institutions, contacts recommend that leadership officers generate learning competencies that students are expected to develop through different phases of a leadership certificate program.
Interdisciplinary Leadership Studies Program, October 2015
Twenty-two of the 107 institutions in the Carnegie classification category of research universities with very high research activity maintain either a leadership studies minor or major program. Institutions locate leadership studies minors, majors, and certificates within leadership schools, colleges of agriculture, and colleges of technology to recruit students across all academic fields.
Market Demand for Health Care Professionals, April 2015
Research indicated prioritizing programs in health care case management and palliative care. The forum combines qualitative and quantitative data to help administrators identify opportunities for new program development, assess job market trends, and align curriculum with employer and student demand.
Summary of EAB Insights on Online MBA Programs, February 2015
Research indicated the number of MBA programs offered via distance has increased significantly in recent years. Post-MBA programs vary in structure to align with institutional goals.
Market Demand for Master of Social Work, May 2014
This report includes data pertaining to online job postings from January 2012 – December 2013 that prefer or require a graduate degree for “social worker” related occupations (including, but not limited to medical and public health and mental health and substance abuse social workers) in the 19 County Central California Region and nationwide.
Market Demand Analysis for Bachelor of Science in Nursing Program in California, April 2014
The growth in demand for registered nurses with a bachelor’s degree outpaced the growth in demand for registered nurses with an associate’s degree by more than three times. BLS estimates that national employment of registered nurses will increase by 19 percent from 2012 to 2022, while the average growth rate for all occupations is projected to be 11 percent.
New Certificate Opportunities in San Joaquin County, April 2013
The forum used the Burning Glass Labor/Insight™ job posting analysis tool to identify market opportunities for new certificate programs in San Joaquin County, California. Programs in the following fields, including Human Resource Management and Health Care Administration, are poised to experience significant demand and align with the institutional strengths of California State University-Stanislaus.
Comparing Business School Budget Models, 2013
Universities institute a Responsibility Center Management (RCM) model for business school budgeting to incentivize growth. Business schools keep the vast majority of tuition revenue from graduate students but give a portion of or all undergraduate tuition revenue directly to the central institution.
The Viability of a New Food Science Program in California, 2010
In this report, Handover Research identified top U.S. undergraduate and graduate programs in food science and explored common practices at these institutions. In an effort to determine the viability of a new program at CSU Stanislaus, the report then profiled nearby competitor programs and examined long-term employment projections for careers related to food science at the local, state, regional and national levels.