If you build it, they will come.
That’s why students, alumni and other members of the community are flocking to the vastly upgraded baseball and softball stadiums at Stanislaus State.
As a way to continue to build the Warrior fan following, the Stan State athletic department has redoubled its efforts to engage alumni, students, faculty, staff and the community at large. In fact, the first thing you’ll notice when you attend a Stan State baseball game is that the overall fan experience has kept pace with the stunning and comfortable stadium renovations.
“We focus on connecting the University and the community, inviting the community to come back to our campus while at the same time making sure the University reaches out into the community,” said Amanda Rosas, a Stan State graduate and the marketing and fan engagement specialist for Warrior athletics.
Making Stan State baseball a family destination event, especially on weekends, includes the opening of a Whiffle Ball play area for kids, as well as the installation of a bounce house for Sunday games.
“Kids love coming to games,” Rosas said. “They get to see Titus and they get to see athletes up close. To them, our athletes are stars. It’s also a lot cheaper than a movie — it’s 5 bucks to get in. There’s so much going on, and it’s a fun atmosphere.”
There also is plenty going on to keep the adult fans entertained between innings. Promotions with sponsors Brenda Athletics, The Vista apartments and Dean’s Pizza keep fans engaged and gives them a chance to go home with a souvenir. Merchandise tables also will be open at every baseball and softball game. Fans said that they want Stan State logo wear hats and shirts and now they can purchase them right at the game.
“We make sure all of our games are entertaining and family-friendly,” Rosas said. “a lot of people may not know what we have to offer on campus.”
Stan State athletics has entered into a relationship with Hey Turlock, a civic events calendar website run by Turlock native and Olympic rowing silver medalist Ali Cox, who operates a local public relations firm.
“We also use housing and ASI to get the word about athletics out to students,” Rosas said. “We schedule a lot of ticket stops in the community, and those are a good way to reward fans just for being fans. We let people know via social media where we’re going to be handing-out tickets, and we try to get an athlete at the stop so they can engage directly with the public.”
Yes, if you build it, they will come. But more important for Stan State athletics is making sure that they’re going to want to come back.