About Marketing

Marketing focuses on the relationship between the firm and the markets it serves. It includes measuring and interpreting market forces; cultivating market opportunities; developing products and/or services to match market opportunities; designing and managing market channels and physical distribution activities; pricing; advertising; sales promotion and public relations; and personal selling and sales management.

Professional careers in marketing are to be found in the marketing departments of industrial firms and merchandising firms. In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, and other service firms.

For requirement information regarding the Management program please visit the University Catalog.