General Business

Discover what you can learn and where a general business major can take you.

The general business concentration provides an outlet for students who may have interests transcending the normal boundaries of individual business disciplines, or who desire a specialized career path that melds technique and theory from several fields. This concentration is unique in providing students with creative and varied career options.

Students in a classroom


  • Being part of a team
  • Interacting with people
  • Learning a broad view of business
  • Diagnosing organizations
  • Managing a business

icon Learn

  • Creative thinking in management, marketing, accounting, operations finance and technology
  • Major principles of business
  • Business organization
  • Business strategy
  • Management operations


  • Public administration
  • Finance
  • Communications
  • Sales
  • Management
  • Advertising and marketing
  • Human resources
  • Consulting
  • Economics

iconCareer Opportunities

  • E.& J. Gallo Winery
  • Foster Farms
  • Bronco Wine Company
  • Dole Packed Foods
  • The Wine Group
  • Grimbleby Coleman CPA’s, Inc.
  • Atherton & Associates, LLP
  • Moss Adams, LLP
  • Bank of the West
  • Target
  • Hilmar Cheese Company, Inc.

icon Degrees and Programs

  • College of Business Administration is fully accredited by AACSB International ​Bachelor of Science in Business Administration with concentrations available in:
    - Accounting
    - Computer Information Systems
    - Finance
    - General Business
    - Management
       • Human Resources Track
       • International Business Track
       • Strategy/Entrepreneurship Track
    - Operations Management
    - Marketing
  • Minor in Business Administration

General Business Student

"I can gain a broad perspective of business and acquire valuable knowledge and skills through the general business concentration."

Shanee Laron
General Business Student