University's Brand Refresh Campaign

Research Results Presentation

Thank you for participating in the University brand refresh research in May 2019. Please join us on Wednesday, September 11 at 2 p.m. in MSR 130 to hear the results from the research. The emerging brand narrative and message map will be shared and discussed.

If you are unable to join us, the recorded presentation will be online on this page. Please share thoughts or feedback with us via email.

Brand Refresh Campaign

We are pleased to announce that Stamats Inc. and SimpsonScarborough have been selected to assist with Stanislaus State’s brand refresh campaign.

It was important for the branding committee to select partners with strong research capabilities, robust creative solutions and cost efficiency. After careful deliberation with Cabinet and input from the campus community, it was decided to create a strategic alliance between the two consultants.

Our brand refresh campaign focuses on defining and developing strategic messages about Stanislaus State. Our goal is to obtain a greater understanding of Stan State’s distinctive qualities. The intended outcome is to equip everyone on-campus community with message points that can be articulated simply, clearly and effectively both in writing and visually.

Please save the dates April 30 – May 2. Stamats will be conducting focus groups to learn and understand how students, faculty, staff, alumni and community members feel about their experiences with our institution. More information is forthcoming in the weeks ahead.

Thank you for your continued participation and input. We look forward to engaging the campus community during this campaign. We value your opinions and consider your feedback very important to our success.

Kind regards,
Communications and Public Affairs Team