Brand 20/20

Communications Strategy

The University Communications strategy is based on the University’s strategic priorities and directly supports the University’s mission to promote academic excellence in the teaching and scholarly activities of our faculty, encourage personalized student learning, foster interactions and partnerships with surrounding communities, and provide opportunities for the intellectual, cultural, and artistic enrichment of the region.

Read the Communications Goals & Strategy

Research Results Presentation

Following in-depth interviews, surveys and research, Stan State’s brand refresh has moved into position to start formulating strong and consistent messaging that will drive the University’s image for years to come.

Thank you for participating in the University brand refresh research in May 2019. On Wednesday, September 11 the emerging brand narrative and message map were shared and discussed.
Watch Brand Refresh Presentation

Please share thoughts or feedback with us via email.

Brand Refresh Campaign

We are pleased to announce that Stamats Inc. and SimpsonScarborough have been selected to assist with Stanislaus State’s brand refresh campaign.

It was important for the branding committee to select partners with strong research capabilities, robust creative solutions and cost efficiency. After careful deliberation with Cabinet and input from the campus community, it was decided to create a strategic alliance between the two consultants.

Our brand refresh campaign focuses on defining and developing strategic messages about Stanislaus State. Our goal is to obtain a greater understanding of Stan State’s distinctive qualities. The intended outcome is to equip everyone on-campus community with message points that can be articulated simply, clearly and effectively both in writing and visually.

Please save the dates April 30 – May 2. Stamats will be conducting focus groups to learn and understand how students, faculty, staff, alumni and community members feel about their experiences with our institution. More information is forthcoming in the weeks ahead.

Thank you for your continued participation and input. We look forward to engaging the campus community during this campaign. We value your opinions and consider your feedback very important to our success.

Kind regards,
Communications and Public Affairs Team