Management - Strategy/ Entrepreneurship

Discover what you can learn and where a strategy entrepreneurship track can take you.

College of Business Administration is fully accredited by AACSB International The strategy/entrepreneurship track provides students with the opportunity to focus on the process of guiding and implementing the future direction of their business organizations. Courses are designed to help students make key strategic management, implementation and entrepreneurial decisions including how to start a business, grow a business, and guide a business in an uncertain and changing competitive environment.

Students in a classroom


  • How to start a business
  • Growing a business
  • Guiding a business
  • Solving problems
  • Working with people
  • Taking on new challenges

icon Learn

  • Small business management
  • Entrepreneurship and venture initiation
  • Executive leadership
  • Global competitive strategy
  • Strategic marketing management


  • Start your own company
  • Contribute to an existing company
  • Contribute to the initiation of new products or services in an existing company

iconCareer Opportunities

  • E.& J. Gallo Winery
  • Foster Farms
  • Grimbleby Coleman CPAs, Inc.
  • G3 Enterprises
  • Atherton & Associates
  • Foster Farms
  • Franchise Tax Board
  • Stanislaus County
  • Merced County Office of Education
  • Moss Adams LLP
  • And their own companies!

icon Degrees and Programs

  • ​Bachelor of Science in Business Administration with concentrations available in:
    - Accounting
    - Computer Information Systems
    - Finance
    - General Business
    - Management
       • Human Resources Track
       • International Business Track
       • Strategy/Entrepreneurship Track
    - Operations Management
    - Marketing
  • Minor in Business Administration

"The strategy/entrepreneurship track encourages students to work together and think outside of the box. This is exactly what real life managers and business owners do on a regular basis."

Preston Prouty
Strategy Entrepreneurship Student