Al Petrosky, Ph.D.

Al Petrosky, Ph.D.
Al Petrosky, Ph.D.

Professor, Marketing
Department of Management, Operations, and Marketing

Building: Demergasso Bava Hall (#21)
Office: DBH 226
Phone: (209) 667-3019



Ph.D. in Marketing, University of Arizona.
MBA, University of Utah.
BS in Ceramic Engineering, University of Washington.

Courses Taught

Principles of Marketing, Advertising & Promotion Management, Marketing Research, Marketing Management

Research Interests

Group and Interpersonal Influence, Innovation and Diffusion, Symbolic Consumer Behavior, Marketing of Social Influence, Promotion of Union Activity, and the Consumption of Aesthetic Products

Peer-Reviewed Journal Articles