Atlanta, GA (Feb. 13, 2007) - California State University, Stanislaus nabbed a bronze award for its redesigned Web site in the 22nd Annual Admissions Advertising Awards, the Admissions Marketing Report announced recently. The University distinguished itself among more than 2,100 entries from more than 1,200 colleges, universities, and secondary schools. Entries were received from institutions in all 50 states and several foreign countries.
The annual Admissions Advertising Awards is the oldest and largest educational advertising awards competition in the country. A national panel of judges consisted of admissions marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Admissions Marketing Report, which bills itself as "The National Newspaper of Admissions Marketing."
The judges recognized 15 institutions with the prestigious "Best of Show" award. Gold awards were granted to 224 institutions. Silver awards went to 194 institutions and 172 bronze awards were awarded. Admissions Marketing Report is the nation€™s leading marketing publication for higher education. Now in its 25th year, the Report is read each month by nearly 4,000 higher education marketers. Awards are based on creativity, quality, consumer appeal, and overall breakthrough advertising content.
A University committee led by Associate Vice President Roger Pugh worked closely with a consultant to create a template for the new Web site, which launched in December 2006. The new site features enhanced interactive communication tools for potential and current undergraduate students, as well as spiffier graphics and streamlined navigation.
"I am very proud of the hard work that dedicated individuals put into this outstanding project," CSU Stanislaus President Hamid Shirvani said. "We have a Web site that stands out and does an excellent job of reaching external and internal audiences."