MARKET REVIEW PAPER
Each student will be expected to create what will be called a "Market Review" paper.
- Find an article focused on a new product or product line being planned or recently introduced by a going firm. Article should not be any older than 3 years old: good sources include Barron's, Business Week, Fortune, Forbes, etc (article should be of some detail: a feature article).
- Locate recent annual reports for organization, with particular focus on how this new project is communicated to the investment community.
- Document competitive response to the above company's actions. Find article(s) of other product introductions in ther same category.
- Write a 2-3 page paper incorporating the sources from (1), (2), and (3) and tying back to the principle discussed in class, and be prepared to lead a discussion of your analysis in class.
Each student will sign up for one of the Thursday class sessions between October 9 and December 4 for presentation. Earlier sign-up dates ensure choice of topic/product category.