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The new four-hour format of this course permits a greater latitude regarding course content; as our promotions and research courses incorporate labs to practice and expand on materials introduced in the lecture, so will Marketing 4480 incorporate in-class activities meant to bring the material to life. We will have discussions of in-depth cases, which will take up the majority of five class sessions. We will have regular exercises testing some of the models discussed in lecture. All of this requires preparedness and willingness to participate on the part of the students in class. The instructor will keep a record of participation by each student, which will be incorporated into the student's final grade (15%).