PROFESSIONAL PROFILE
DR. KAYLENE C. WILLIAMS
CURRENT POSITION
Professor of Marketing
California State University, Stanislaus
Dept. of Management, Operations, and Marketing
One University Circle
Turlock, CA 95382
(209) 667-3507/3513
EDUCATION
D.B.A., University of Tennessee, Knoxville
M.B.A., California State University, Sacramento
B.A., California State University, Sacramento
TEACHING INTERESTS
Selling and Sales Management
Consumer Behavior
Principles of Marketing
Strategic Marketing Management
RESEARCH INTERESTS
Personal Selling
Consumer Behavior
Marketing Philosophy and Ethics
Marketing Education
Customer Relationship Management
Promotion
OTHER INFORMATION
Dr. Kaylene Williams enjoys teaching and seeks to create a classroom
environment that stimulates and inspires the students, demands their conscious awareness of real-life marketing,
and supports them in going beyond their current beliefs and limits.
She has published in the Journal of Marketing Research, Journal of Personal Selling and Sales Management, Journal
of Well Being, Journal of Retailing, Marketing News, Current Issues and Research in Advertising, Journal of
Hospital Marketing, Western Journal of Human Resource Management, The
Journal of Business Management & Change, Journal of Technology Research,
Journal of Applied Business and Economics, and
Journal of Leadership, Accountability and Ethics. Additional articles are published in conference proceedings of the American Marketing Association,
Southern Marketing Association, Southwestern Marketing Association, International Research Seminar in Marketing,
National Retailing Conference, National Conference in Sales Management, Association of Marketing Theory and Practice,
Research Conference on Ethics and Social Responsibility in Marketing, American Society of Business and Behavioral
Sciences, Western Business and Management Conference, The International Academy
of Business Disciplines, and International Conference on Industry, Engineering, and Management Systems. A continuing research
area is that of uplifting the interaction between the customer and the seller.
In her spare time, she studies philosophy, spiritual approach, and health. She also writes songs, paints watercolors,
and enjoys nature.