PROFESSIONAL PROFILE
DR. KAYLENE C. WILLIAMS
CURRENT POSITION
Professor
of Marketing
California State University, Stanislaus
Dept. of Management, Operations, and Marketing
One University Circle
Turlock, CA 95382
(209) 667-3507/3513
EDUCATION
D.B.A., University of Tennessee, Knoxville
M.B.A., California State University, Sacramento
B.A., California State University, Sacramento
TEACHING INTERESTS
Selling and Sales Management
Consumer Behavior
Principles of Marketing
Strategic Marketing Management
RESEARCH INTERESTS
Personal Selling
Consumer Behavior
Marketing Philosophy and Ethics
Marketing Education
Customer Relationship Management
Promotion
OTHER INFORMATION
Dr. Kaylene Williams enjoys teaching and seeks to
create a classroom environment that stimulates and inspires the students,
demands their conscious awareness of real-life marketing, and supports them in
going beyond their current beliefs and limits.
She has published in the Journal of Marketing Research, Journal of Personal
Selling and Sales Management, Journal of Well Being, Journal of Retailing,
Marketing News, Current Issues and Research in Advertising, Journal of Hospital
Marketing, Western Journal of Human Resource Management, The Journal of
Business Management & Change, Journal of Technology Research, Journal of
Applied Business and Economics, Journal of International Business Disciplines,
Business Research Yearbook, Journal of Behavioral Studies in Business, Journal
of Sustainability and Green Business, Journal of Management and Marketing
Research, Research in Higher Education Journal, Journal of Academic and
Business Ethics, Research in Business and Economics Journal, Journal of
Management Policy and Practice, and Journal of Leadership, Accountability and
Ethics. Additional articles are published in conference proceedings of the
American Marketing Association, Southern Marketing Association, Southwestern
Marketing Association, International Research Seminar in Marketing, National
Retailing Conference, National Conference in Sales Management, Association of
Marketing Theory and Practice, Research Conference on Ethics and Social
Responsibility in Marketing, American Society of Business and Behavioral
Sciences, Western Business and Management Conference, The International Academy
of Business Disciplines, and International Conference on Industry, Engineering,
and Management Systems. A continuing research area is that of uplifting the
interaction between the customer and the seller.
In her spare time, she studies philosophy, spiritual approach, and health. She
also writes songs, paints watercolors, and enjoys nature.