California State University, Stanislaus College of Business Administration Department of Management, Operations, and Marketing Room DBH-223, Phone (209) 667-3507

Marketing Concentration

Marketing focuses on creating value in the exchange relationship between the firm and the markets it serves. As such, marketing plays a pivotal role in connecting customers and stakeholders to a business and in building long-term relationships with these individuals or groups. Accordingly, marketers plan, implement, and control specific strategies and tactics that will meet their customers’ ongoing needs and wants. That is, marketing matches the chosen customer or group with the right product, at the right price, at the right time and place, and with the right communications.
Fundamentally, marketers must be able to see and understand the world from their customers’ perspective. This requires specific marketing activities including the measurement and interpretation of market forces, cultivation of market opportunities, development of products and/or services to match those opportunities, marketing communications, advertising, sales promotion, public relations, personal selling, sales management, direct marketing, and e-marketing. Marketing also requires conscious choice regarding social responsibility and corporate ethics. Marketing provides exciting career opportunities for personal growth, creativity, variety, and income in the dynamic and ever-changing business environment. The “American Almanac of Jobs and Salaries” ranks the median income of marketers among the top 10 in a list of 125 professions. Professional careers in marketing are to be found in the marketing departments of industrial firms and merchandising firms. In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, service firms, transportation and distribution companies, global companies, not-for-profit organizations, and Internet companies. As an academic and scientific field, marketing also provides the opportunity for advanced degrees such as master’s and Ph.D.

Requirements

To receive your Bachelor of Science degree in Business Administration with a Marketing Concentration, you must complete the following requirements:

1. Complete the University General Education (GE) requirements for the Bachelor of Science degree (51 units minimum).  Please see below.  Also, consult the appropriate catalog for your complete and official statement of University requirements.
2. Satisfy the College’s requirement for proficiency in Writing (ENG 3007 or BUS 3100).
3. Complete the prerequisites for the business administration degree.  Please see below.
4. Complete the core requirements for the business administration degree.  Please see below.
5. Complete the marketing concentration.  The area of concentration provides the opportunity for specialized study in a selected area of interest.  Please see below. 
6. All courses in the marketing concentration including the business administration prerequisites and core must be completed with a letter grade of C- or better.  
7. At least 50% of the upper-division business administration units required for the degree should be earned at CSU Stanislaus.  This requirement exceeds the University-wide requirement described elsewhere in this catalog.
8. Students planning to receive a degree in business administration should emphasize general education during the first two years, thus laying a foundation upon which the program can be built.  In addition, the specified prerequisites to the degree should be completed.
9. 3000- and 4000- level business courses may not be taken until the student has achieved junior level standing.
10. Most courses within the College of Business Administration have specific subject matter prerequisites that must be completed to qualify for enrollment.  Lacking such prerequisites, students who can offer convincing evidence of having acquired the necessary background by other means may petition the professor in charge of the course for permission to enroll.  At the discretion of the College, a qualifying examination may be required.

Marketing Concentration (16 units)

1. Complete the following required courses (12 units):

MKT 4400 Consumer Behavior, 4 units
MKT 4420/4422 Marketing Research, 4 units (MATH 1610 is a prerequisite; MKT 4422 is a corequisite lab)
MKT 4490 Strategic Marketing Management, 4 units

2. Complete one of the following Marketing electives as approved by the major adviser (4 units):

MKT 4410/4412 Advertising and Promotion Management, 4 units  (Corequisite lab: MKT 4412)
MKT 4430 Selling and Sales Management, 4 units
MKT 4450 Channel Institutions and Retail Management, 4 units
MKT 4470/4472 Global Marketing, 4 units  (MGT 3400 is a prerequisite; Corequisite lab: MKT 4472)
MKT 4480 Product and Price Management, 4 units
MKT 4950 Special Topics in Marketing, 4 units

Note:  All courses in the marketing concentration including the business administration prerequisites and core must be completed with a letter grade of C- or better.  Information regarding Marketing Internships is available at this link. 

Prerequisites for the Business Administration Degree

Most courses within the College of Business Administration have specific subject matter prerequisites for enrollment.  Students must complete all specified prerequisites (or their equivalents) in order to qualify for enrollment in these courses.  Students who have not successfully completed the specified prerequisites for a course, but who can offer convincing evidence of having acquired the necessary background by other means, may petition the professor in charge of the course for permission to enroll.  At the discretion of the College, a qualifying examination may be required.

Complete the following prerequisites (21 units) with a letter grade of C- or better in each course.

ACC 2110 Financial Accounting, 3 units
ACC 2130 Managerial Accounting, 3 units
BLW 2060 Law, Environment, and Ethics, 3 units
ECON 2500 Principles of Macroeconomics, 3 units

ECON 2510 Principles of Microeconomics, 3 units
BUS 3100 Business & Technical Writing Communication (WP), 3 units (This is an English Proficiency Requirement - you must first take the writing proficiency exam or WPST from the English Department) 
MATH 1500 Finite Mathematics, 3 units
MATH 1610 Statistics for Decision Making, 3 units 

Core Requirements for the Business Administration Degree

The business administration core provides coverage in each of the functional areas needed to manage a successful business.  Students must complete 24 units of course work in the business administration core with a letter grade of C– or better in each course.  Please check your catalog for the specific prerequisites for each of these core courses.

CIS 3700 Information Technology for Management, 3 units

FIN 3220 Business Finance, 3 units
MGT 3310 Management Theory and Practice, 3 units
MGT 3400 Seminar in International Business, 3 units
MKT 3410 Basic Marketing, 3 units**
OM 3010 Operations Management, 3 units
OM 3020 Management Science, 3 units
MGT 4900 Business Policy, 3 units* 

*This is a capstone course.  Consequently, you must complete the prerequisites and take BUS 3100, MGT 3310, MGT 3400, FIN 3220, and MKT 3410 before you can take this course.  You also will need to complete OM 3010, OM 3020, and CIS 3700 before taking this course or be enrolled in them while taking the course.

**Try to take this course early (but with Junior standing) as it is a prerequisite for the other marketing courses.  Before you can take MKT 3410, you must complete ACC 2110 and ECON 2510.  You also will need to complete ACC 2130 before taking this course or be enrolled in it while taking the course.

University General Education (GE) Requirements 2007-2008 Catalog

A.  Communication Skills:  Minimum 9 units (One from each of the 3 groups) 

Group 1:  Oral Communication Requirement

COMM 2000, or

COMM 2005, or

COMM 2110

Group 2:  Written Communication Requirement (All require an EPT score of 149 or above prior to enrollment)

ENGL 1001, or

ENG 1002, or

ENG 1005

Group 3:  One Course Selected from the Following:

COMM 2300, or

ENGL 2000, or

PHIL 2000, or

PHIL 2005, or

PHIL 2100

B.  Natural Sciences & Mathematics:  Minimum 9 units (Complete at least one course from each of the 3 groups listed below; this must include a laboratory course from either group 1 or 2) 

Group 1:  Physical Sciences and Lab

ASTR 2100 & 2112 (lab)	CHEM 1000 & 1002 (lab)	CHEM 1100 (I) w/ lab	CHEM 1110 (II) w/ lab
CHEM 2090 w/ lab	CHEM 2400	CHEM 2500 w/ lab	CHEM 2600 w/ lab
GEOL 2000	GEOL 2100 & 2102 (lab)	GEOL 2200 w/ lab	GEOL 2400
GEOL 2500	PHSC 1300	PHSC 2100	PHYS 1500 & 1502 (lab)
PHYS 2100 w/ lab	PHYS 2110 w/ lab	PHYS 2250 & 2252 (lab)

Group 2:  Biological Sciences and Lab

BIOL 1010 & 1020 (lab)	BIOL 2310	BIOL 2650
BIOL 1050 w/ lab	ZOOL 1050 w/ lab

Group 3:  Mathematics (Each course requires an ELM score of 50 or above prior to enrollment) 

MATH 1000	MATH 1030	MATH 1070	MATH 1080
MATH 1100	MATH 1410	MATH 1500	MATH 1600 (For Business Majors)
MATH 1610	MATH 1910

C.  Humanities:  Minimum 9 units (To include at least 3 units from group 1 and at least 3 units from group 2, group 3 is optional)

Group 1:  Arts

ART 1000	ART 1030	ART 1035	ART 1040
ART 1100	ART 1200	ART 1340	ART 1350
ART 2515	ART 2520	ART 2522	ART 2525
ART 2527	ART 2530	FA 1000	FA 1010
FA 1020	FA 1030	MUS 1000	MUS 1190
MUS 2000	MUS 2400	MUS 2410	MUS 2430
MUS 2440	MUS 2460	THEA 1010	THEA 1110
THEA 1500	THEA 1510	THEA 2300

Group 2:  Literature/Philosophy

ENGL 1010	ENG 2010	HUM 2000	PHIL 1010
PHIL 2200	PHIL 2230	PHIL 2300	PHIL 2400
PHIL 2500	PHIL 2700

Group 3:  Foreign Language

Any lower division language or literature course taught in a foreign language

ESL 1000 Beginning English and Grammar for ESL Students

ESL 1005 Intermediate English and Grammar for ESL Students

ESL 2000 English Grammar and Composition for Foreign Students

D.  Social, Economic, and Political Institutions and Human Behavior:  Minimum 12 units (Minimum of one course from each group)

Group 1:  United States History (These courses are not applicable to the upper-division General Education requirements)

HIST 2600	HIST 3610	HIST 3620	HIST 3630
HIST 3640

Group 2:  U.S. Constitution/California State and Local Government

PSCI 1201

Group 3:  Human Institutions:  Structures & Process

BUS 1500	COMM 2011	COMM 2200	ECON 2500	ECON 2510
HIST 1010	HIST 1020	PSCI 2000	PSCI 2030	SOCL 1010

Group 4:  Society & Culture

ANTH 2060	ANTH 2080	ANTH 2090	COGS 2100
CJ 2250	ETHS 2000	ETHS 2100	ETHS 2200
GEND 2020	GEOG 2010	GEOG 2020	GEOG 2400
GEOG 2410	NURS 1040	PSYC 2010

E.  Individual Resources for Modern Living:  Minimum 3 units (Minimum of one course from each group)

Group 1:  Development/Adjustment

BUS 1040	CIS 2000	CS 2000*	GEND 2500
HLTH 1000	HONS 3500	MDIS 1040	NURS 2040
NURS 2042	PSYC 1000	PSYC 2030	SOCL 2000

*Students may not use both CS 2000 and CS 4000 for GE requirements.

Group 2:  Physical Education Activities (Minimum of one unit; students 25 or older at entry to CSU Stanislaus will not be held to this requirement)

Group 1:  Natural Science & Mathematics

BIOL 3000	BIOL 3020	BIOL 4050	BIOL 4350
CHEM 3070	CHEM 3100	CS 4000	HONS 3100
MATH 3030	MATH 3350	NSCI 3000	ASTR 3000
GEOL 3050	GEOL 3500	GEOL 3600	GEOL 4810
PHSC 3500	PHYS 3080	PHYS 3520

Group 2:  Humanities

ART 4545	ART 4555	ENGL 3011	ENGL 3920
ENGL 3940	ENG 3945	HUM 3000	FREN 3930
PORT 3930	SPAN 3930	SPAN 3970	GEND 4150
ETHS 4150	HONS 3000	MUS 3400	MUS 3410
PHIL 3010	PHIL 3050	PHIL 4000	PHIL 4401
PHIL 4430	PHIL 4440	PHIL 4450	THEA 3020
THEA 3170	THEA 4550

Group 3:  Social, Economic, and Political Institutions and Human Behavior

AGST 3000	ANTH 3000	ANTH 3010	ANTH 3070
ANTH 3080	ANTH 3090	ANTH 3105	ANTH 3106
ACC 3005 (Not for Business Majors)	BUS 3000 (Not for Business Majors)	CIS 3780 (Not for Business Majors)	CIS 4000 (Not for Business Majors)
FIN 3210 (Not for Business Majors)	COGS 3100	COGS 4100	COMM 3100
COMM 3550	COMM 4220	JOUR 3030	JOUR 3040
ECON 3100	ECON 4500	ETHS 4200	GEND 3550
GEND 4100	GEND 4530	GEOG 3020	GEOG 3340
HLTH 3500	HLTH 4300	NURS 3040	HIST 3090
HIST 3400	HONS 3050	PSCI 3055	PSCI 3225
PSCI 4050	PSCI 4318	CDEV 3040	PSYC 3340
CDEV 3340	PSYC 4250	SOCL 3150	SOCL 3820
SOCL 4520

G.  Multicultural Requirement:  Minimum 3 units  

11/08

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