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California
State University, Stanislaus College of Business Administration Department of
Management, Operations, and Marketing Room DBH-223, Phone
(209) 667-3507/13 |
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Mission of the College of Business Administration “The CSU Stanislaus College of Business Administration is a publicly supported, regional teaching institution. Our mission is to deliver a professional business education that offers our students the knowledge and skills to succeed in their careers and in society.” |
Marketing
Concentration
Marketing focuses on the relationship between the firm and the markets it serves. It includes measuring and interpreting market forces, cultivating market opportunities, developing products and/or services to match market opportunities, designing and managing market channels and physical distribution activities, pricing, advertising, sales promotion and public relations, and personal selling and sales management.
Professional careers in marketing are to be found in the marketing departments of industrial firms and merchandising firms. In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, and other service firms.
Requirements
To receive your Bachelor of Science
degree in Business Administration with a Marketing Concentration, you must
complete the following requirements:
- Complete the University General Education (GE)
requirements for the Bachelor of Science degree (51 units
minimum). Please see below. Also, consult the appropriate
catalog for your complete and official statement of University
requirements.
- Satisfy the College’s requirement for proficiency in
English (BUS 3100).
- Complete the prerequisites for the business
administration degree. Please see below.
- Complete the core requirements for the
business administration degree. Please see below.
- Complete the marketing concentration.
The area of concentration provides the opportunity for specialized study
in a selected area of interest. Please see below.
- All courses in the marketing concentration including
the business administration prerequisites and core must be completed with
a letter grade of C- or better.
- At least 50% of the upper-division business
administration units required for the degree should be earned at CSU
Stanislaus. This requirement exceeds the University-wide requirement
described elsewhere in the catalog.
- Students planning to receive a degree in business
administration should emphasize general education during the first two
years, thus laying a foundation upon which the program can be built.
In addition, the specified prerequisites to the degree should be completed.
- 3000- and 4000- level business
courses may not be taken until the student has achieved junior level
standing.
Marketing Concentration (16 units)
1.
Complete the following three courses
(12 units):
· MKT 4400 Consumer
Behavior, 4 units
· MKT 4420 Marketing
Research, 4 units (MATH 1610 is a prerequisite; Corequisite
lab = MKT 4422)
· MKT 4490 Strategic Marketing Management, 4 units
2.
Complete one of
the following Marketing electives as approved by your advisor (4 units):
· MKT 4410 Advertising
and Promotion Management, 4 units (Corequisite
lab: MKT 4412)
· MKT 4430 Selling and
Sales Management, 4 units
· MKT 4450 Channel
Institutions and Retail Management, 4 units
· MKT 4470 Global
Marketing, 4 units (MGT 3400 is a prerequisite; Corequisite
lab: MKT 4472)
· MKT 4480 Product and
Price Management, 4 units
· MKT 4950 Special Topics
in Marketing, 1-4 units
Note: All courses in the
marketing concentration including the business administration prerequisites and
core must be completed with a letter grade of C- or better. Information
regarding Marketing
Internships is available at this link.
Prerequisites for the Business Administration Degree
Most courses within the College of Business Administration have specific subject matter prerequisites for enrollment. Students must complete all specified prerequisites (or their equivalents) in order to qualify for enrollment in these courses. Students who have not successfully completed the specified prerequisites for a course, but who can offer convincing evidence of having acquired the necessary background by other means, may petition the professor in charge of the course for permission to enroll. At the discretion of the College, a qualifying examination may be required.
Complete the following prerequisites
(27 units) with a letter grade of C- or better in each course.
ACC 2110 Financial Accounting, 3 units
ACC 2130 Managerial Accounting, 3
units
BLW 2060 Law, Environment, and Ethics,
3 units
BUS 2090 Ethics and Social Responsibility for Businesses and Businesspeople, 3 units (Required for Catalog 2009-10 and after)
BUS 3100 Business Technical Writing
Communication (WP), 3 units
ECON 2500 Principles of
Macroeconomics, 3 units
ECON 2510 Principles of Microeconomics, 3 units
MATH 1500 Finite Mathematics, 3 units
MATH 1610 Statistics for Decision
Making, 3 units
Core Requirements for
the Business Administration Degree
The business administration core
provides coverage in each of the functional areas needed to manage a successful
business. Students must complete 24 units of course work in the business
administration core with a letter grade of C– or better in each course.
Please check your catalog for the specific prerequisites for each of these core
courses.
CIS
3700 Information Technology for Management, 3 units
FIN
3220 Business Finance, 3 units
MGT 3310
Management Theory and Practice, 3 units
MGT 3400 Seminar
in International Business, 3 units
MGT 4900
Business Policy, 3 units*
MKT 3410 Basic
Marketing, 3 units**
OM 3010
Operations Management, 3 units
OM 3020
Management Science, 3 units
*This is a capstone course. Consequently, you must take MGT 3310, MGT 3400, FIN 3220, MKT 3410, and BUS 3100 before you can take this course. You also will need to complete OM 3010, OM 3020, and CIS 3700 before taking this course or be enrolled in them while taking the course.
**Try to take this course early (but
with Junior standing) as it is a prerequisite for the
other marketing courses. Before you can take MKT 3410, you must complete
ACC 2110 and ECON 2510. You also will need to complete ACC 2130 before
taking this course or be enrolled in it while taking the course.
University General Educaiton (GE) Requirements 2011-2012
A.
Communication Skills: Minimum 9 units (One from each of
the 3 groups)
Group 1: Oral Communication Requirement
|
COMM
2000 |
COMM
2005 |
COMM
2110 |
Group 2: Written Communication Requirement (All require an EPT score of 148 or above prior to enrollment)
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ENGL
1001 |
ENGL
1002 |
ENGL
1005 |
ENGL
1007 |
Group 3: One Course Selected from the Following:
|
ENGL
2000 |
PHIL
2000 |
PHIL
2005 |
PHIL
2100 |
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COMM
2300 |
B. Natural Sciences & Mathematics: Minimum 9 units (Complete at least one course from each of the 3 groups listed below; this must include a laboratory course from either group 1 or 2)
Group 1: Physical Sciences and Lab
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ASTR
2100 & 2112 (lab) |
CHEM
1000 & 1002 (lab) |
CHEM
1100 & 1102 (lab) |
CHEM
2100 |
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CHEM
2110 (includes lab) |
CHEM
2400 |
CHEM
2500 (includes lab) |
GEOL
2000 |
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GEOL
2100 |
GEOL
2200 & 2202 (lab) |
GEOL
2400 |
PHSC
1300 |
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PHSC
2100 |
PHYS
1500 & 1502 (lab) |
PHYS
2100 w/lab |
PHYS
2110 w/lab |
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PHYS
2250 & 2252 (lab) |
CHEM
2600 (includes lab) |
GEOL
2500 |
GEOL
2102 |
Group 2: Biological Sciences and Lab
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BIOL
1010 & 1020-1029 (lab) |
BIOL
2310 |
BIOL
2650 |
BIOL
1050 w/lab |
Group 3: Mathematics (Each course requires an ELM score of 550 or above prior to enrollment)
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MATH
1000 |
MATH
1030 |
MATH
1070 |
MATH
1080 |
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MATH
1100 |
MATH
1410 |
MATH
1500 |
MATH
1600 |
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MATH
1610 |
MATH
1910 |
C.
Humanities: Minimum
9 units (To include at least 3 units from group 1 and
3 units from group 2, group 3 is optional)
Group 1: Arts
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ART
1000 |
ART
1100 |
ART
1200 |
ART
1340 |
|
ART
2515 |
ART
2520 |
ART
2525 |
ART
2530 |
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THEA
1010 |
THEA
1110 |
THEA
1500 |
THEA
1510 |
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THEA
2300 |
FA
1000 |
FA
1010 |
FA
1020 |
|
FA
1030 |
MUS
1000 |
MUS
1190 |
MUS
2000 |
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MUS
2400 |
MUS
2410 |
MUS
2430 |
MUS
2440 |
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ART
1010 |
ART
1030 |
ART
1035 |
ART
1040 |
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ART
2522 |
ART
2527 |
MUS
2460 |
ART
1350 |
Group 2: Literature/Philosophy
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ENGL
1010 |
HUM
2000 |
PHIL
1010 |
PHIL
2200 |
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PHIL
2230 |
PHIL
2400 |
PHIL
2700 |
PHIL
2500 |
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ENGL
2010 |
HONS
1010 |
PHIL
2300 |
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Group 3: Foreign Language
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Most
lower-division language or literature course taught in a foreign language. |
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ESL
1000 |
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ESL
1005 |
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ESL
2000 |
D. Social, Economic, and Political Institutions and Human Behavior: Minimum 12 units (Minimum of one course from each group)
Group 1: United States History (These courses are not applicable to the upper-division General Education requirements)
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HIST
2600 |
HIST
3610 |
HIST
3620 |
HIST
3630 |
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HIST
3640 |
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Group 2: U.S. Constitution/California State and Local Government
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PSCI
1201 |
Group 3: Human Institutions: Structures & Process
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COMM
2011 |
COMM
2200 |
ECON
2500 |
ECON
2510 |
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HIST
1010 |
HIST
1020 |
PSCI
2000 |
PSCI
2030 |
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SOCL
1010 |
BUS
1500 |
HONS
2990 |
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Group 4: Society & Culture
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ANTH
2060 |
ANTH
2080 |
ANTH
2090 |
COGS
2100 |
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CJ
2250 |
ETHS
2000 |
ETHS
2100 |
ETHS
2200 |
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GEOG
2010 |
GEOG
2020 |
GEOG
2400 |
GEOG
2410 |
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NURS
1040 |
PSYC
2010 |
GEND
2020 |
HONS
2010 |
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ETHS
2050 |
BUS
2090 |
SW
2010 |
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E. Individual Resources for Modern Living: Minimum 3 units (Minimum of one course from each group)
Group 1: Development/Adjustment
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CS
2000 |
CIS
2000 |
KINS
1000 |
GEOG
2200 |
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NURS
2040 and 2042 |
MDIS
1200 |
PSYC
1000 |
PSYC
2030 |
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SOCL
2000 |
GEND
2500 |
BUS
1040 |
HONS
3500 |
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MDIS
1040 |
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Group 2: Physical Education Activities (Minimum of one unit; students 25 or older at entry to CSU Stanislaus will not be held to this requirement)
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KINS
1010-1999 |
F.
Upper-Division General Education (GE) Requirements: Minimum 9 units (One course from each of the 3 groups; Junior standing
required - these courses may be taken no earlier
than the term in which upper-division status (completion of 60 semester units)
is attained; students will not be given upper-division General Education credit
for course work in the discipline(s) of their major or concentration, i.e.,
there is no cross-counting with upper-division GE)
Group 1: Natural Science & Mathematics
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BIOL
3000 |
BIOL
3020 |
CHEM
3070 |
CHEM
3100 |
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CS
4000 |
MATH
3030 |
MATH
3350 |
CS
3500 |
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ASTR
3000 |
GEOL
3050 |
GEOL
3500 |
PHSC
3500 |
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PHYS
3080 |
PHYS
3520 |
BIOL
4350 |
BOTY
4000 |
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HONS
3100 |
GEOL
4810 |
GEOL
3600 |
PHYS
3550 |
Group 2: Humanities
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ART
4545 |
ART
4555 |
THEA
3020 |
THEA
4550 |
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ENGL
3920 |
ENGL
3940 |
HUM
3000 |
FREN
3930 |
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PORT
3930 |
SPAN
3930 |
SPAN
3970 |
MUS
3400 |
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MUS
3410 |
PHIL
3010 |
PHIL
4401 |
ART
3605 |
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ART
3640 |
ART
3700 |
ENGL
3011 |
ENGL
3945 |
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GEND
4150 |
GEND
4530 |
ETHS
4150 |
HONS
3000 |
|
PHIL
3050 |
PHIL
4000 |
PHIL
4430 |
PHIL
4440 |
|
PHIL
4450 |
THEA
4540 |
ART
4535 |
ENGL
3550 |
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ENGL
4530 |
GEND
4304 |
ART
4525 |
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Group 3: Social, Economic, and Political Institutions and Human Behavior
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ANTH
3000 |
ANTH
3010 |
ACC
3005 (Not for Business Majors) |
GEOG
3010 |
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FIN
3210 (Not for Business Majors) |
COGS
3100 |
COGS
4100 |
COMM
3100 |
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JOUR
3040 |
ECON
3100 |
ECON
4500 |
ETHS
4200 |
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GEND
3550 |
HIST
4730 |
GEOG
3020 |
GEOG
3340 |
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KINS
4330 |
NURS
3040 |
HIST
3090 |
HIST
3400 |
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PSYC
3140 or CDEV 3140 |
PSCI
3055 |
PSCI
3225 |
PSYC
3340 or CDEV 3340 |
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CDEV
3340 |
PSYC
4250 |
SOCL
3150 |
SOCL
4520 |
|
ANTH
3060 |
ANTH
3070 |
ANTH
3080 |
ANTH
3090 |
|
ANTH
3105 |
ANTH
3106 |
ANTH
3560 |
ANTH
3800 |
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BUS
3000 (Not for Business Majors) |
AGST
3000 |
COMM
3550 |
COMM
4220 |
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ETHS
3800 |
ANTH
3030 |
HIST
4440 |
GEND
4750 or HIST 4750 |
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JOUR
3030 |
GEND
4100 |
KINS
3500 |
SOCL
3820 |
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PSCI
4050 |
PSCI
4318 |
HONS
3050 |
ETHS
3250 |
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CDEV
3040 |
CDEV
3240 or PSYC 3240 |
ETHS
3100 |
GEOG
3520 |
|
ETHS
3300 |
GEOG
3550 |
GEOG
3510 |
GEOG
3530 |
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ANTH
3030 |
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G. Multicultural Requirement: Minimum 3 units
|
ANTH
2060 |
ANTH
3000 |
ANTH
3900 |
ANTH
4165 |
|
ANTH
4211 |
ART
2525 |
COMM
4160 |
CJ
3315 |
|
THEA
4550 |
ENGL
3940 |
ENGL
4530 |
ETHS
4200 |
|
ETHS
4350 |
ETHS
3100 |
ETHS
3250 |
ETHS
3300 |
|
KINS
4330 |
GEOG
2020 |
GEOG
3010 |
GEOG
3580 |
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HLTH
4300 |
HIST
1010 |
HIST
1020 |
HIST
3090 |
|
HIST
3400 |
MDIS
3400 |
MUS
2000 |
PHIL
4450 |
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PSCI
2030 |
PSCI
3700 |
PSCI
3810 |
SOCL
3250 |
|
SOCL
3320 |
SOCL
4010 |
GEND
3320 |
GEND
3700 |
|
GEND
3900 |
GEND
4350 |
GEND
4530 |
GEND
4600 |
|
THEA
4540 |
HIST
4750 |
PSCI
3444 |
BOTY
4000 |
|
CDEV
3040 |
COGS
4350 |
HONS
3050 |
GEND
3444 |
|
GEND
4100 |
GEND
4750 |
GEND
4150 |
SOCL
3820 |
|
PHIL
4600 |
ETHS
2050 |
ETHS
3800 |
ETHS
4150 |
|
GEOG
3330 |
GEOG
4050 |
COMM
3550 |
ART
2527 |
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ENGL
3945 |
ANTH
3105 |
ANTH
3106 |
ANTH
3060 |
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ANTH
3070 |
ANTH
3080 |
ANTH
3090 |
ANTH
3560 |
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GEND
4304 |
GEOG
3510 |
GEOG
3520 |
GEOG
3530 |
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ANTH
3800 |
CDEV
3040 |
ENG
3550 |
HIST
4730 |
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GEOG
3550 |
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