Student Process for Finding and Registering for a Marketing Internship
(Approved by the CSUS Marketing Faculty on
Following is a brief description of the process for finding and
registering for a marketing internship. You
will need to work with a Marketing Professor (Chronis at 664-6697,Gnepa at 667-3448, Petrosky at
667-3019, or Williams at 667-3513) throughout this process to get the
internship set up properly and completed for academic credit.
to do an internship
an internship? Basically, you work for a
business or organization and receive valuable training and references in
return. Some internships are paid, most
are not. Internships should be with a
company new to you and include marketing projects that are new to you. In general, an internship is not meant to
give you credit for your current job.
You must do extra marketing-related tasks to earn academic credit. For three units of academic credit, you
generally will work the equivalent of 10-12 hours per week for the thirteen
weeks of the semester, i.e., a 3-unit internship would require approximately
130-156 hours of working with your business or organization on
· Here is the catalog description for a marketing internship: MKT 4940 Marketing Internship (1-4 units). Supervised experiential learning in a selected area of marketing. Provides opportunity for the student concentrating in marketing to integrate classroom training with real world, firsthand experience in a business, government, or not-for-profit organization. This experience is intended to broaden skills, create links with the business community, and enhance marketing career opportunities. A minimum of 3 hours per week per semester unit as well as regular contact with the internship faculty advisor is required. Prerequisites: MKT 3410, GPA of 2.5 in major, at least one 4000-level marketing course, and approval of internship faculty advisor and Department Chair prior to registration.
an internship? Valuable job experience,
training, gets you a reference letter, helps build your resume, makes you more
knowledge about career choices, can evolve into a full-time position, puts you
ahead of those who do not do an internship, can build your confidence and self esteem, etc.
be self-motivated and able to work on your own with minimal supervision. While this initially may seem a little
challenging, the actual result can be life changing and truly uplifting. It is one of the best things you can do to
build your career and resume.
· Check the binder entitled “Marketing Internships/Jobs and Other Resume-Building Opportunities” in the MOM Department Office (DBH 223). These are companies that are or have been looking for interns.
· If none of these opportunities interest you, then go out and find an internship on your own. You could begin by checking library resources and the Internet, e.g., Internships with America’s Top Companies, Winston-Salem, N.C.: Career Education Institutes.
· Talk to your Professors to see if they can help you with this process of finding a company. For example, a letter is being sent to the CBA Advisory Board members in order to create a list of potential companies that would like to have a CSUS marketing intern. Please understand that this would be a tremendous opportunity and could even grow into a full-time position.
with the company representative to see if the internship is good for both
parties and if you can agree on the terms of the internship. If necessary, the two parties can meet in the
Marketing Professor's office to finalize details.
· There are some ideas for internships on this link: Internship Possibilities.
2-3 page mini-agreement with your chosen company that includes:
description of the company
description of your proposed job activities/responsibilities, i.e., what you
will do for the company, number of hours per week, particular skills or
training that you will need/use in the job, etc.
description of what the company responsibilities will be, e.g., pay if given,
expense account, equipment, training, physical space, networking, secretarial
services, future job opportunities, reference letter, etc.
both parties initial that they agree to the terms of the internship
purpose of this agreement is to alleviate any dissatisfaction due to
miscommunication, false expectation, or misunderstanding.
the paperwork for a marketing internship
appropriate form from Admissions & Records
the form with your faculty advisor.
Agree on what the requirements for grading will be, for example:
ü Number of hours/weeks
ü Grade or credit/noncredit
ü Journal of time/activities/projects
ü Observations and assessment of your daily
contribution and learning
ü Paper trail of all activities/projects
ü Book review(s)
ü An overall assessment of the marketing
internship in its entirety
ü Scheduled discussions with your professor
ü Other assignments as required by your
necessary signatures and turn in the form to Admissions & Records
check that you did get properly enrolled
the internship – Remember to keep your time/projects/journal/assessment of
your final report that includes the agreed upon journal/paper trail/book
review(s)/overall learning assessment/etc. to your Marketing Professor. Remember to consciously present or market
your internship ideas and materials.
successful completion of your requirements, your Marketing Professor will turn
in a grade for you.