MKT 4430
GRADING
3
Exams
(@ 120 points each = 360 points total)
Exams
will be 100 points multiple choice (40 questions @ 2.5 points each, equally
distributed across the chapters) and 20 points essay taken from the attached
Exams 1-3 Essay Questions page. Bring a scantron
to each exam - any version. You can have one 8˝ x 11 page (front and
back, any font size) of notes per exam. You are invited to write notes to
me on the exam by starring the item on the scantron
and then writing your note next to the question in the exam itself.
Depending on the quality of your note (i.e., tell me what you know about the
question’s content), you may receive full, partial, or no credit. Exams
will be curved positively if necessary. If you need to miss an exam, speak
with me about it before the exam. Makeup exams may be difficult and
essay. The successful completion of this assignment will meet learning
objectives LO1, LO4, M1, and M3.
Sales/WWW
Presentation -- Oral Presentation with Outline (130 points)
Oral
sales presentation with detailed outline only, approximately 10 pages of
outline content, the title page/table of contents/references (at least
6)/appendix are extra, individual effort, dress as for a job interview,
see Sales Presentation section in the syllabus.
.....OR.....
Create a WWW site that sells something. Consists of an oral presentation
to the class explaining your web site accompanied by a detailed outline,
approximately 10 pages of outline content, the title page/table of
contents/references/appendix are extra, and individual effort. See
Sales/WWW Presentation section in the syllabus. Please clear this with Dr.
Williams before proceeding.
This
15-minute (per person) presentation will be critiqued by the class using the
Sales Presentation Critique Form in the syllabus. Student comments are
meant to empower the speaker and to hone speaking skills. However, I will
grade the assignment. The successful completion of this assignment will
meet learning objectives LO1, LO2b, LO3, LO4, M2, M3, M4, and M5.
Sales
Force Description -- Oral Presentation with Outline (130 points)
Basics:
Teams of up to 3-4 members each will research an actual sales force of their
choice. Choose a company of interest to the team members and one that
will provide the necessary information. The attached Sample Outline for
Sales Force Description can be used as a guide regarding the type of needed
information. You will be interviewing the appropriate company
representative(s) as well as gathering Internet and library data relevant to
the company. Your outline should include such items as appropriate
binder, title page, table of contents, introduction, body of paper - your
choice of content/format (the Sample Outline for Sales Force Description may
provide some ideas on this and I would like to see each of these areas
covered), conclusion or summary, list of references with over 12 library,
Internet, and/or company references, and appendix as needed. Please note
that the primary focus for the grading of this assignment is based on the oral
presentation and the detailed outline. Also, the focus of the assignment
is to describe the basic functions of a sales force; it is not a company
profile, a product description, or a description of the company’s marketing
activity. Examples from previous classes will be available for you to
see. The final written outline is due on the last day of class as stated
in the syllabus, i.e., each team can improve their outline that they give on
presentation day up until the last day of class. Please note that the sales
proposal due on September 26 also requires some information regarding the
Sales Force Description. In addition, please remember to be very
respectful and professional in every contact with your company or company
representatives...you may want to work for them some day. The grades for
team work will be adjusted by a confidential peer evaluation completed
independently by each team member and handed directly to me the last day of
class; that is, it is not an evaluation done by the group as a whole. The
Peer Evaluation Form is attached.
Oral
presentation: Each team will present their sales force description orally
in class accompanied with a PowerPoint presentation (probably 16-20+ slides
including agenda, introduction, and conclusion slides) and a detailed minimum
10 page outline (essentially, your speaker notes), the title page/table of
contents/references/appendix are extra, but need to be included. Two
copies of the outline and PowerPoint slides are due for the instructor the day
of the presentation. It is a formal presentation - approximately 15
minutes per person (and we will be as flexible as possible given whatever time
constraints), dress as you would for a job interview, review attached
Oral Presentation Guidelines, and presentations will be critiqued by the
class. Please see the attached Sales Force Description Critique Form.
Presentation
dates for the Sales/WWW Presentation and the Sales Force Description will be
scheduled on September 27, be sure to be in class on that day. The
successful completion of this assignment will meet learning objectives LO1,
LO2a, LO3, LO4, M1, M2, and M4.
Roundtable
Regarding Selling or Sales Management (35 points total)
Each
student will read one popular paperback book in selling or sales
management. A list of potential paperbacks is attached. Sign-up to
reserve your book and date with Dr. Williams. Prepare an approximately
5-page outline (content pages) with discussion notes of the book to be used as
a basis for a class presentation and discussion of the book. The outline
with discussion notes may include an outline of the book, what you agree or
disagree with in the book, class exercises, discussion questions, how the
content relates to class material or the textbook, interesting points or
examples, special quotes or stories, why you do or do not recommend the book,
PowerPoint slides, Top 10 List of what you learned, etc...be
creative. On the day of the discussion, you are asked to hand two copies
of the outline with discussion notes, PPT slides, or any other materials used
in your presentation to Dr. Williams. Books should be dated 2010 or
later. Please choose a book that you have not read before. Class
time allocated for each roundtable is approximately 15 minutes. This
presentation will not be critiqued by the class. The successful
completion of this assignment will meet learning objectives LO1, LO2b, and M1.
|
"It is not the
brains that matter most, but that which guides them - character, the heart,
generous qualities, progressive ideas." - Dostoevsky |
8
Internet Exercises (@ 15 points each = 120 points total)
Your
will be doing eight Internet Exercises during the semester. Internet Exercises
1-6 will be done as a group. Internet Exercises 7-8 will be done
individually. Internet Exercises 1-8 are worth 15 points each. The dates,
assignment requirements, and when the assignments are due are listed in the
syllabus and schedule. Each team member will participate in each group Internet
Exercise. For Internet Exercises 1-8, you will be working either in your groups
(Internet Exercises 1-6) or individually (Internet Exercises 7-8), i.e., no
formal class meeting on those days. However, I will be in my office and
available online if you need to interact with me. The successful completion of
this assignment will meet learning objectives LO1, LO2a, and LO3.
Volunteer Nonprofit Activity & Journal (optional - up to 15
points extra credit)
The volunteer nonprofit activity must be done
during this semester only. You must write a journal of your time,
activity, assessment of learning, and contemplation of the overall experience
of working with a nonprofit organization. The journal is due the end of
the semester. The successful completion of this assignment will meet
learning objectives LO4 and M1.
Class Attendance and Participation (25 points)
Class attendance will contribute to meeting
each of the learning objectives. Students will not be added to the roll
after it has been collected/finished.
Overall Grading (Total of 800
points)
720-800 points = A
640-719 points = B
560-639 points = C
480-559 points = D
Late Assignments
Grades on late assignments will be reduced
one letter grade for each week that the assignment is late.
Students with Disabilities
Students with disabilities seeking academic
accommodations must first register with the Disability Resource Services (DRS)
program, located in MSR 210, phone (209) 667-3159. Students are
encouraged to talk with the instructor regarding their accommodation needs
after registering with DRS.
In-Class
Cell Phone and Computer Usage
Cell
phones must be turned off and closed during lectures, presentations, and
exams. Computers must be turned off during student presentations.
During any other time in class, make sure that you do not disturb others in
class or pull attention from class activities and learning, e.g., loud clicking
due to haste and/or fake fingernails, sounds, screens that are too entertaining
and attention grabbing for those sitting around you, and so forth.
Taping Policy
Audio or video recording (or any other form of
recording) of classes is not permitted unless expressly allowed by the faculty
member as indicated in the course syllabus or as a special accommodation for
students who are currently registered with the Disability Resource Services
Program and are approved for this accommodation. Recordings allowed as
special accommodations are for the personal use of the DRS-approved student,
and may only be distributed to other persons who have been approved by the DRS
program. Faculty may require the student sign an Audio/Video Recording
Agreement, which they may keep for their records.
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