MKT 4400
SCHEDULE
Date and Assignments* (To be completed before the designated class)
Click here for chapter summaries: Chapter Summaries 2013: 1-7 8-13 14-20
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Please be on time to class. "I just solved the parking problem. I bought a parked car." - Henny Youngman |
January 29
Class Orientation
Group Work on Internet Exercise 1 – Group Communication System
Please do the following:
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Read your syllabus and let me know if you have any questions.
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Sign the roll sheet.
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Familiarize yourself with Blackboard. Go to the CSUS homepage,
click “B” at the bottom of the page, then “Blackboard,” type in your campus ID
and password, and click on the class you are in.
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Sign up in groups of up to 4 members each (If 4 is unwieldy, then 3 is ok). You will be doing cases and other Internet
assignments together during the semester.
January 31
Part I - Introduction
Consumer Behavior and Marketing Strategy (Chapter 1)
February 5
Consumer Research Methods (Appendix A)
Consumer Behavior Audit (Appendix B)
Part II - External Influences
Cross-Cultural Variations in Consumer Behavior (Chapter 2)
The Changing American Society: Values (Chapter 3)
February 7
Group Work on Internet Exercise 2 (No In-Class Meeting) – Demographic, Multicultural, and Community Marketing – Part I
The Changing American Society: Demographics and Social Stratification (Chapter 4)
The Changing American Society: Subcultures (Chapter 5)
February 12
Internet Exercise 1 Is Due
The American Society: Families and Households (Chapter 6)
Blog 1 Is Available: Consumer Behavior and The Auto Industry
Six Roundtables
February 14
10-11:50 a.m. Section: Library
Tour with Tim Held (Meet in L240 at 10 a.m.)
6-7:50 p.m. Section: Library Tour with Tim Held (Meet in L240 at 6 p.m.)
February 19
Group Work on Internet Exercise 3 (No In-Class Meeting) – Demographic, Multicultural, and Community Marketing – Part II
Group Influences on Consumer Behavior (Chapter 7)
February 21
EXAM I (Chapters 1-7, Appendixes A & B, and Class/PPT
Materials)
Please bring a scantron form to class
February 26
Group Work on Internet Exercise
4 (No In-Class Meeting) - Generations
Part III - Internal Influences
Perception (Chapter 8)
Learning, Memory, and Product Positioning (Chapter 9)
February 28
Internet Exercise 2 Is Due
Motivation, Personality, and
Emotion (Chapter 10)
Six Roundtables
March 5
Target Market Analysis Proposal Is Due
Attitudes and Influencing Attitudes (Chapter 11)
Blog 2 Is Available: Impact of World Usage Patterns and
Demographics on Consumer Behavior
Six Roundtables
March 7
Group Work on Internet Exercise
5 (No In-Class Meeting) – Consumer Decision Process – Part I
Self-Concept and Lifestyle (Chapter 12)
Part IV - Consumer Decision Process
Situational Influences (Chapter 13)
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"A pro is a man who can do his best at a time when he doesn’t particularly feel like it." - Alistair Cooke |
March 12
EXAM II (Chapters 8-13 and Class/PPT Materials)
Please bring a scantron form to class
March 14
Internet Exercise 3 Is Due
Consumer Decision Process and Problem Recognition (Chapter 14)
Information Search (Chapter 15)
Six Roundtables
March 19
Group Work on Internet Exercise 6 (No In-Class Meeting) – Consumer
Decision Process – Part II
Alternative Evaluation and Selection (Chapter 16)
Outlet Selection and Purchase (Chapter 17)
March 21
Schedule Target Market Analysis Presentations
Postpurchase Processes, Customer Satisfaction, and Customer Commitment (Chapter 18)
Six Roundtables
March 26 & 28
IEMS Conference - Work in Library or Computer Lab
Part V - Organizations as Consumers
Organizational Buyer Behavior (Chapter 19)
April 1-5
Spring Break
April 9
Internet Exercise 4 Is Due
Part VI - Consumer Behavior and
Marketing Regulation
Marketing Regulation and Consumer Behavior (Chapter 20)
Blog 3 Is Available: Top 10 Mobile Internet Trends
Six Roundtables
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"The greater the difficulty, the more glory in surmounting it...skillful pilots gain their reputation from storms and tempests." - Epicurus |
April 11
EXAM III (Chapters
14-20 and Class/PPT Materials)
Please bring a scantron form to class
April 16
Individual Work on Internet Exercise 7 (No In-Class Meeting) – Online Retailing and Consumer Behavior – Part I
April 18
Target Market Analysis Presentations
April 23
Target Market Analysis Presentations
April 25
Internet Exercise 5 Is Due
Target Market Analysis Presentations
April 30
Individual Work on Internet Exercise 8 (No In-Class Meeting) – Online Retailing and Consumer Behavior – Part II
May 2
Target Market Analysis Presentations
May 7
Target Market Analysis Presentations
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"If well thou hast begun, go on; it is the end that crowns us, not the fight." - Herrick |
May 9
Target Market Analysis Presentations
May 14
Target Market Analysis Presentations
May 16
Internet Exercises 6, 7, & 8
Are Due
Target Market Analysis Final Outline and PowerPoint Slides Are Due
Posts and Responses for Three
Blogs Are Due
Peer Evaluation for Internet
Exercises Is Due
Extra Credit Volunteer Nonprofit Journal Is Due
(You can turn these in during class, and there is a box for your papers marked “Williams” in the MOM Office, DBH 223)
May 20-24
Finals Week
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*Minor changes in the schedule may be announced in class. It is the student's responsibility to be aware of these changes. Be prepared to discuss the chapter material.
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