MKT 4400
SCHEDULE
Date and Assignments* (To be completed before the designated class)
Click here for chapter summaries: Chapter Summaries 2010.
|
Please be on time to class. "I just solved the parking problem. I bought a parked car." - Henny Youngman |
January 26
Class Orientation
Group Work on Internet Exercise 1 – Group Communication System
Please do the following:
-
Read your syllabus and let me know if you have any questions.
-
Sign the roll sheet.
-
Familiarize yourself with Blackboard. Go to the CSUS homepage,
click “B” at the bottom of the page, then “Blackboard,” type in your campus ID
and password, and click on the class you are in.
-
Sign up in groups of up to 4 members each (If 4 is unwieldy, then 3 is ok). You will be doing cases and other Internet
assignments together during the semester.
January 31
Part I - Introduction
Consumer Behavior and Marketing Strategy (Chapter 1)
February 2
Consumer Research Methods (Appendix A)
Consumer Behavior Audit (Appendix B)
Part II - External Influences
Cross-Cultural Variations in Consumer Behavior (Chapter 2)
The Changing American Society: Values (Chapter 3)
February 7
Group Work on Internet Exercise 2 – Demographic, Multicultural, and Community Marketing – Part I
The Changing American Society: Demographics and Social Stratification (Chapter 4)
The Changing American Society: Subcultures (Chapter 5)
February 9
Internet Exercise 1 Is Due
The American Society: Families and Households (Chapter 6)
Blog 1 Is Available: Consumer Behavior and The Auto Industry
Six Roundtables
February 14
10-11:50 a.m. Section:
Library Tour with Tim Held (Meet in L240 at 10 a.m.)
6-7:50 p.m. Section: Library Tour with Tim Held (Meet in L240 at 6 p.m.)
February 16
Group Work on Internet Exercise 3 – Demographic, Multicultural, and Community Marketing – Part II
Group Influences on Consumer Behavior (Chapter 7)
February 21
EXAM I (Chapters 1-7, Appendixes A & B, and Class/PPT
Materials)
Please bring a scantron form to class
February 23
Group Work on Internet Exercise
4 - Generations
Part III - Internal Influences
Perception (Chapter 8)
Learning, Memory, and Product Positioning (Chapter 9)
February 28
Internet Exercise 2 Is Due
Motivation, Personality, and
Emotion (Chapter 10)
Six Roundtables
March 1
Target Market Analysis Proposal Is Due
Attitudes and Influencing Attitudes (Chapter 11)
Blog 2 Is Available: Impact of World Usage Patterns and
Demographics on Consumer Behavior
Six Roundtables
March 6
Group Work on Internet Exercise
5 – Consumer Decision Process – Part I
Self-Concept and Lifestyle (Chapter 12)
Part IV - Consumer Decision Process
Situational Influences (Chapter 13)
|
"A pro is a man who can do his best at a time when he doesn’t particularly feel like it." - Alistair Cooke |
March 8
EXAM II (Chapters 8-13 and Class/PPT Materials)
Please bring a scantron form to class
March 13
Internet Exercise 3 Is Due
Consumer Decision Process and Problem Recognition (Chapter 14)
Information Search (Chapter 15)
Six Roundtables
March 15
Group Work on Internet Exercise 6 – Consumer Decision Process – Part II
Alternative Evaluation and Selection (Chapter 16)
Outlet Selection and Purchase (Chapter 17)
March 20
Schedule Target Market Analysis Presentations
Postpurchase Processes, Customer Satisfaction, and Customer Commitment (Chapter 18)
Part V - Organizations as Consumers
Organizational Buyer Behavior
(Chapter 19)
Six Roundtables
|
"The greater the difficulty, the more glory in surmounting it...skillful pilots gain their reputation from storms and tempests." - Epicurus |
March 22
Internet Exercise 4 Is Due
Part VI - Consumer Behavior and
Marketing Regulation
Marketing Regulation and Consumer Behavior (Chapter 20)
Blog 3 Is Available: Top 10 Mobile Internet Trends
Six Roundtables
March 27 & 29
Individual Work on Internet Exercise 7 – Online Retailing and Consumer
Behavior – Part I
IEMS Conference - Work in Library or Computer Lab
April 3
EXAM III (Chapters
14-20 and Class/PPT Materials)
Please bring a scantron form to class
April 5
Individual Work on Internet Exercise 8 – Online Retailing and Consumer Behavior – Part II
April 9-13
Spring Break
April 17
Target Market Analysis Presentations
April 19
Target Market Analysis Presentations
April 24
Target Market Analysis Presentations
April 26
Internet Exercise 5 Is Due
Target Market Analysis Presentations
May 1
Target Market Analysis Presentations
May 3
Target Market Analysis Presentations
|
"If well thou hast begun, go on; it is the end that crowns us, not the fight." - Herrick |
May 8
Target Market Analysis Presentations
May 10
Target Market Analysis Presentations
|
|
May 15
Internet Exercises 6, 7, & 8
Are Due
Target Market Analysis Final Outline and PowerPoint Slides Are Due
Posts and Responses for Three
Blogs Are Due
Peer Evaluation for Internet Exercises
Is Due
Extra Credit Volunteer Nonprofit Journal Is Due
(You can turn these in during class, and there is a box for your papers marked “Williams” in the MOM Office, DBH 223)
May 16-23
Finals Week
*Minor changes in the schedule may be announced in class. It is the
student's responsibility to be aware of these changes. Be prepared to discuss
the chapter material.
Click here to return
to MKT 4400 Syllabi Guide
Click here to
return to Kaylene Williams’ Homepage