MKT 4400

SAMPLE LIST OF ROUNDTABLES

You need not confine yourself to this list. It is just meant to give you an idea of the types of books that are available. Check amazon.com for possibilities. You can search since 2010 in business or best sellers, under consumer, consumer behavior, business marketing, B2B, whatever. There are many, many, many books that could be used. The University Bookstore carries some of the following books or you can special order a book.

Asacker (2010), Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy, Paramount Market Publishing, Inc.

Barrood and Mahesh (2010), Entrepreneurship and Innovation: Global Insights from 24 Leaders: A Compilation of Insights and Best Practices (Volume 1), Rothman Institute of Entrepreneurship from Leading Entrepreneurs and Innovators.

Benett and O'Reilly (2010), Consumed: Rethinking Business in the Era of Mindful Spending, Palgrave Macmillan.

Botsman and Rogers (2010), What's Mine Is Yours: The Rise of Collaborative Consumption, HarperBusiness.

Burrus and Mann (2011), Flash Foresight: How to See the Invisible and Do the Impossible, HarperBusiness.Cardella (2010), Spent: Memoirs of a Shopping Addict, Little, Brown and Company.

Cato (2010), Go Logo, A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands, Rockport Publishers.

Chanda (2010), A Requiem for a Brand: Targeting the New-Age Consumer, Roli Books.

Chapin (2010), The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line, Storey Publishing.

Copulsky (2011), Brand Resilience: Managing Risk and Recovery in a High-Speed World, Palgrave Macmillan.

D’Antonio and Kotler (2010), Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, Jossey-Bass.

Davis (2012), Brandscaping: Unleashing the Power of Partnerships, CMI Books, Division of Z Squared Media, LLC.

Davis and Gschwandtner (2011), Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales, AMACOM.

DeMarco (2011), The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime, Viperion Publishing Corporation.

Demer and Wheeler (2011), Pick Another Checkout Lane, Honey: Save Big Money & Make the Grocery Aisle Your Catwalk! Aviva Publishing New York.

Diamond (2012), Getting More: How You Can Negotiate to Succeed in Work and Life, Three Rivers Press.

Dooley (2011), Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, Wiley.

Duhigg (2012), The Power of Habit: Why We Do What We Do in Life and Business, Random House.

Dychtwald and Larson (2010), Influence: How Women's Soaring Economic Power Will Transform Our World for the Better, Voice.

Frost and Steketee (2010), Stuff: Compulsive Hoarding and the Meaning of Things, Houghton Mifflin Harcourt.

Furtwengler (2010), Pricing for Profit: How to Command Higher Prices for Your Products and Services, AMACOM.

Gammons (2011), The Art of Music Publishing: An Entrepreneurial Guide to Publishing and Copyright for the Music, Film and Media Industries, Focal Press.

Gobe (2010), Emotional Branding: The New Paradigm for Connecting Brands to People, Allworth Press.

Goldfayn (2012), Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't), BenBella Books.

Hines (2011), ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape, No Limit Publishing.

Hoffman and Burnett (2010), Black is the New Green: Marketing to Affluent African Americans, Palgrave Macmillan.

Ingwer (2012), Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers, Palgrave Macmillan.

Jaffe (2010), Flip the Funnel: How to Use Existing Customers to Gain New Ones, Wiley.

Jones (2010), The Better World Shopping Guide: Every Dollar Makes a Difference, New Society Publishers.

Kahle and Close (2010), Consumer Behavior Knowledge for Effective Sports and Event Marketing, Routledge Academic.

Keller (2012), The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, Free Press.

Kerpen (2011), Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks), McGraw-Hill.

Kerpen and Braun (2012), Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver, McGraw-Hill.

Korzenny and Korzenny (2011), Hispanic Marketing, Second Edition: Connecting with the New Latino Consumer, Routledge.

Lee (2010), Branded: Branding in Sport Business, Carolina Academic Press.

Lee (2012), The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset, Harvard Business Review Press.

Levy (2011), In The Plex: How Google Thinks, Works, and Shapes Our Lives, Simon & Schuster.

Lewis (2011), Social Media Leadership: How to Get Off the Bench and Into the Game, Leigh Walker Books.

Lindstrom and Underhill (2010), Buyology: Truth and Lies About Why We Buy, Crown Business.

Livingston (2011), Against Thrift: Why Consumer Culture is Good for the Economy, the Environment, and Your Soul, Basic Books.

Mainwaring (2011), We First: How Brands and Consumers Use Social Media to Build a Better World, Palgrave Macmillan.

Martin (2011), The Third Screen: Marketing to Your Customers in a World Gone Mobile, Nicholas Brealey Publishing.

McDonald (2011), How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers, Wiley.

McGonigal (2011), The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It, Avery.

McKean (2010), Managing Customers Through Economic Cycles, Wiley.

McKenzie-Mohr (2011), Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, New Society Publishers.

Minahan (2011), Consumer Behavior: Women and Shopping, Business Expert Press.

Mlodinow (2012), Subliminal: How Your Unconscious Mind Rules Your Behavior, Pantheon.

Norton and Honeywill (2012), One Hundred Thirteen Million Markets of One - How The New Economic Order Can Remake The American Economy, Fingerprint Strategies.

Odden (2012), Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Wiley.

Ott (2010), The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy, HarperBusiness.

Ottman (2011), The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding, Berrett-Koehler Publishers.

Patterson, Grenny, Maxfield, and McMillan (2011), Change Anything: The New Science of Personal Success, Business Plus.

Pearson (2011), The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business, McGraw-Hill.

Philp (2012), Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World, Emblem Editions.

Posavac (2011), Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, M E Sharpe Inc.

Pradeep (2010), The Buying Brain: Secrets for Selling to the Subconscious Mind, Wiley.

Qvist (2011), A Winner's DNA: Why Some People Work Less and Make More Than You! (Volume 1), Pixiplay.

Richards (2012), The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money, Portfolio Hardcover.

Rogers (2010), Shift Your Habit: Easy Ways to Save Money, Simplify Your Life, and Save the Planet, Three Rivers Press.

Sandra and Lee (2012), Precision Marketing: Maximizing Revenue through Relevance, Kogan Page.

Saviolo (2013), Lifestyle Brands: A Guide to Aspirational Marketing, Palgrave Macmillan.

Saylor (2013), The Mobile Wave: How Mobile Intelligence Will Change Everything, Vanguard Press.

Scott and Halligan (2010), Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Wiley.

Silver (2012), Networked Consumers: Dynamics of Interactive Consumers in Structured Environments, Palgrave Macmillan.

Solis (2011), The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, Wiley.

Spender and Rose (2010), How to Shop for Free: Shopping Secrets for Smart Women Who Love to Get Something for Nothing, Da Capo Lifelong Books.

Stahlberg and Maila (2010), Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale, Kogan Page.

Thompson (2011), Tuning into Mom: Understanding America's Most Powerful Consumer, Purdue University Press.

Tjan, Harrington, and Hsieh (2012), Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business, Harvard Business Review Press.

Underhill (2010), What Women Want: The Global Market Turns Female Friendly, Simon & Schuster.

Uriarte and Brown (2011), Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models, Wiley.

Van den Bergh and Behrer (2013), How Cool Brands Stay Hot: Branding to Generation Y, Kogan Page.

Vaynerchuk (2011), The Thank You Economy, HarperBusiness.

Warner (2010), The Power of the Purse, Prentice Hall.

Weber (2011), Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, Wiley.

Willard and Locy (2011), Veneer: Living Deeply in a Surface Society, Zondervan.

Winch (2011), The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships, and Enhance Self-Esteem, Walker & Company.

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