MKT 4400
GRADING
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"I studied the
lives of great men and famous women; and I found that the men and women who
got to the top were those who did the jobs they had in hand, with everything
they had of energy, enthusiasm, and hard work." - Harry S. Truman |
Exams (3 exams @ 120 points each) (360
points total)
Exams will be 100 points multiple choice [40
questions @ 2.5 points each, equally distributed across the chapters] and 20
points essay taken from the attached Exam 1-3 Essay Questions page. Bring
a scantron to each exam - any version. You can have one 8˝ x 11 page
(front and back, any font size) of notes per exam. You are invited to
write notes to me on the exam by starring the item on the scantron and then
writing your note next to the question in the exam itself. Depending on
the quality of your note, you may receive full, partial, or no credit.
That is, tell me what you know. Exams will be curved positively if
necessary. If you need to miss an exam, speak with me about it before the
exam. Makeup exams may be difficult and essay. The successful
completion of this assignment will meet learning objectives LO4, M1, and M3.
Target Market Analysis -- Oral Presentation
with Written Outline and PowerPoint Slides (110
points total)
Basics: Each student will
research a target market group of his or her choice, for example (but not
limited to), seniors, teens, children, college students, pre-teens, Baby
Boomers, Generation X, males, females, various income classes, various
educational groups, blue collar, white collar, sports enthusiasts,
snowboarders, heavy brand users, loyal consumers, various groups that listen to
music, Maroon 5 fans, Californians, Texans, various geographic groups,
Cambodians, Russians, coffee drinkers, various religious groups, Ford drivers,
CEOs, animal lovers, physically-challenged individuals, opinion leaders, heart
patients, nurses, gardeners, food lovers, movie goers, suppliers,
manufacturers, wholesalers, retailers, Macy’s customers, etc., etc., etc.
Choose a target group of interest to you, for which you can find sufficient
information, i.e., 12-15 references. Sign up to reserve your choice as it
must be cleared with Dr. Williams. Each target market will be researched
by one person only. So, choose early. Content and format are according
to your choice. Any of the content noted in Appendix B in our textbook
would be excellent. Content might include items such as a description of
the target market, geo-demographic or lifestyle characteristics of the group,
the group’s buying behavior, degree of brand loyalty, how to market to the
group, stereotyping that marketers need to avoid, what turns the group on or
off, dollar purchasing power, media habits, sample ads or websites, trends in
their purchasing, trends in the numbers of the group, positive and negative examples
of marketing to this group, etc. The basic purpose of this assignment is
to understand the diversity present among individuals. It is not meant as
a tool for stereotyping, but rather as an opportunity to build awareness of and
respect for differences, particularly from a marketing perspective.
Proposal: Turn in a
typed project proposal of 1-2 pages on the day listed in the schedule.
The proposal should include: the target market chosen, an explanation of
the target market, why the target market was chosen, where you will gather
information regarding the target market (library sources, interviews, Internet,
etc.), proposed schedule of activities and due dates, and any anticipated
problems. Please list the references you have found so far, preferably
12-15 references. The target market must
be approved by Dr. Williams.
Oral presentation: Each
individual will present his/her target market analysis report in class
accompanied with a PowerPoint presentation and a detailed approximately 8-10
page outline. The title page, table of contents,
references, and appendix are not counted in the 8-10 pages, but must be
present. Two copies of the outline and PPT slides (2 copies of each) for
the instructor are due at the beginning of the oral presentation. Here
are some additional basics: formal presentation, approximately 20 minutes
per person (and we will be as flexible as possible given whatever time
constraints), use professional notecards, dress as for a job interview, and
review attached Oral Presentation Guidelines. Please note: Have
multiple sources for your PPT material (6 slides per page, print in “black and
white only,” left to right as we read), e.g., flash drive for my computer, burn
a CD and then use it in my computer, email a copy to yourself and open it in
class, and email a copy to me to use in class. I would recommend
that you do 2-3 of these methods so that you have a fall-back option. Do
not use your own computer for the in-class presentation. If you have a
Mac, go to the computer lab to learn how to save it properly so that it will
play on a PC. Also, your outline may be
more detailed than your presentation. These presentations will be
critiqued by the class. Target market analysis report presentations will
run throughout the last one-third of the semester. Presentation dates for the Target Market
Analysis will be chosen on the day listed in the schedule.
The successful completion of this assignment
will meet learning objectives LO1, LO2a, LO2b, LO3. LO4, M2, M3, and M4.
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Employer:
"For
this job, we need a responsible man." |
One Written Roundtable Regarding Consumer or
Organizational Buying Behavior (40 points total)
Basics: Individual effort,
approximately 5-7 page typed outline (title page, table of contents, appendix,
and references are not included in the 5-7 pages; and, these need to be
included as well but not counted in the page count), and oral presentation is
required including a PowerPoint presentation and professional notecards.
Schedule the date and topic of the presentation with Dr. Williams (no more than
six presentations per class period and must be presented before E3 which is
April 11 - so, sign up early). The day you present, you need to give Dr.
Williams two copies of your presentation outline and PPT slides (6
slides per page, print in “black and white only,” left to right as we read)
before you speak. Please note: Have multiple sources for your PPT
material, e.g., flash drive for my computer, burn a CD and then use it in my
computer, email a copy to yourself and open it in class, and email a
copy to me to use in class. I would recommend that you do 2-3 of these
methods so that you have a fall-back option. Do not use your own computer
for the in-class presentation. If you
have a Mac, go to the computer lab to learn how to save it properly so that it
will play on a PC.
You will read one popular paperback in consumer
or organizational buying behavior that you have not read before. A list
of potential paperbacks is attached - you are not limited to this list.
Books should be dated 2010 or later. You must make sure that you choose a
substantial paperback or you will not have enough to speak and write
about. You cannot use your target market group topic for this
assignment. Sign-up to reserve your book with Dr.
Williams. Prepare a 5-7 page typed outline of the book. The
roundtable may include an outline of the book, what you agree or disagree with
in the book, exercises regarding the topic, discussion questions, how the
material relates to class material or the textbook, interesting points or
examples, special quotes or stories, why you do or do not recommend the book,
etc. An approximately 10 minute oral presentation is required with PPT
slides. The final written outline is due before you give your
presentation. Please give two copies of the outline and PPT slides
(two copies of each) to Dr. Williams before you begin your oral
presentation. Your outline may be more detailed than your
presentation. The successful completion of this assignment will meet
learning objectives LO1, LO4, M1, and M3.
8
Internet Exercises (150 points total)
Your
will be doing eight Internet Exercises during the semester. Internet Exercises
1-6 will be done as a group. Internet
Exercises 7-8 will be done individually.
The first Internet Exercise is worth 10 points, Internet Exercises 2-8
are worth 20 points each. The dates, assignment requirements, and when the
assignments are due are listed in the syllabus and schedule. Each team member
will participate in each Internet Exercise. For Internet Exercises 2-8, you
will be working on your own either in your groups (Internet Exercises 1-6) or
individually (Internet Exercises 7-8), i.e., no formal class meeting on those
days. However, I will be in my office and available online if you need to
interact with me. The successful completion of this assignment will meet
learning objectives LO1, LO2a, and LO3.
Blog Participation (3 blogs @ 5 points
each = 15 points total)
As
an individual, you will be participating in three blogs. You will need to post once on each of the
three blogs and respond to two other posts per blog (a total of 9 entries). The last day of class you will hand in three
separate papers wherein you have cut and pasted your blogs and the posts you
are responding to (a total of 9 entries).
The blogs are posted on Blackboard.
The dates when they become available are listed in the schedule. The successful completion of this assignment
will meet learning objectives LO1 and LO3.
Volunteer Nonprofit Activity & Journal (optional - up to 15
points extra credit)
The volunteer nonprofit activity must be done
during this semester only. You must write a journal of your time,
activity, assessment of learning, and contemplation of the overall experience
of working with a nonprofit organization. The journal is due the end of
the semester. The successful completion of this assignment will meet
learning objectives LO4 and M1.
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"It is not the
brains that matter most, but that which guides them - character, the heart,
generous qualities, progressive ideas." - Dostoevsky |
Class Attendance and
Participation
(25
points)
Class attendance will
contribute to meeting each of the learning objectives. Once I have
finished taking or collecting roll, the names of late students will not be
added to the roll.
Overall Grading (Total of 700 points)
630 - 700 points = A
(90%+)
560 - 629 points = B (80-90%)
490 - 559 points = C (70-80%)
420 - 489 points = D (60-70%)
Late Assignments
Grades on late assignments will be reduced
one letter grade for each week that the assignment is late.
Students
with Disabilities
Students with disabilities seeking academic
accommodations must first register with the Disability Resource Services (DRS)
program, located in MSR 210, phone (209) 667-3159. Students are encouraged to talk with the
instructor regarding their accommodation needs after registering with DRS.
In-Class
Cell Phone and Computer Usage
Cell
phones must be turned off and closed during lectures, presentations, and exams.
Computers must be turned off during student presentations. During any other
time in class, make sure that you do not disturb others in class or pull
attention from class activities and learning, e.g., loud clicking due to haste
and/or fake fingernails, sounds, screens that are too entertaining and
attention grabbing for those sitting around you, and so forth.
Taping Policy
Audio or video recording (or any other form
of recording) of classes is not permitted unless expressly allowed by the
faculty member as indicated in the course syllabus or as a special
accommodation for students who are currently registered with the Disability
Resource Services Program and are approved for this accommodation. Recordings allowed as special accommodations
are for the personal use of the DRS-approved student, and may only be
distributed to other persons who have been approved by the DRS program. Faculty may require the student sign an
Audio/Video Recording Agreement, which they may keep for their records.
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