MKT 3410 - MWF 9:00 a.m. - 12:15 p.m.
SCHEDULE

Note:  Outline notes for Pride and Ferrell (2008) are available.  Just click the link for each chapter below.  These notes are from Pride and Ferrell (2008) Marketing, Houghton Mifflin.   

Date and Assignments* (Please read your chapters and PowerPoint handout before you come to class)



Please be on time to class. "I just solved the parking problem. I bought a parked car." - Henny Youngman

July 21
Class Orientation
Part 1 - Marketing Strategy and Customer Relationships
An Overview of Strategic Marketing (Chapter 1)
Planning, Implementing, and Controlling Marketing Strategies (Chapter 2)
Sample Marketing Plan (Appendix C)
Some Class Time Devoted to Group Work

July 23
Part 2:  Environmental Forces, Social Responsibility, and Ethics
The Marketing Environment (Chapter 3)
Social Responsibility and Ethics in Marketing (Chapter 4)
Review Case Method
Some Class Time Devoted to Group Work

July 25
Part 3:  Markets and Customer Behavior
Consumer Buying Behavior (Chapter 5)
Business Markets and Buying Behavior (Chapter 6)
Reaching Global Markets (Chapter 7)
Some Class Time Devoted to Group Work

July 28
EXAM 1 (Chapters 1-7, Appendix C, and Class Materials)
Please bring a scantron to class

"A pro is a man who can do his best at a time when he doesn’t particularly feel like it." - Alistair Cooke

July 30
Part 4 - Using Technology, Information, and Target Market Analysis
E-Marketing and Customer Relationship Management (Chapter 8)
Marketing Research and Information Systems (Chapter 9)
Target Markets:  Segmentation, Evaluation, and Positioning (Chapter 10)
Case 1 - FedEx, p. 52 

August 1
Part 5:  Product Decisions 
Product Concepts (Chapter 11)
Developing and Managing Products (Chapter 12)
Voluntary Extra Credit (5 points):   Bring in 5 of your favorite products and a 2 page typed paper explaining why they are favorites and how they are effective
Case 2 - Green Mountain, p. 49 

August 4
Branding and Packaging (Chapter 13)
Voluntary Extra Credit (5 points):  Bring in 5 of your favorite brands and/or packages and a 2 page typed paper explaining why they are favorites and how they are effective
Service Marketing (Chapter 14)
Case 3 - Texas Instruments, p. 114
Case 4 - Mattel, p. 208

August 6
EXAM 2 (Chapters 8-14 and Class Materials)
Please bring a scantron to class 

"The best work is not what is most difficult for you; it is what you do best." - Jean-Paul Sartre

 

August 8
Part 6 - Distribution Decisions
Marketing Channels and Supply Chain Management (Chapter 15)
Wholesaling and Physical Distribution (Chapter 16)
Retailing and Direct Marketing (Chapter 17)
Case 5 - eBay, p. 238
Case 6 - AutoTrader.com, p. 147

August 11
Part 7:  Promotion Decisions
Integrated Marketing Communications (Chapter 18)
Advertising and Public Relations (Chapter 19)
Voluntary Extra Credit (5 points):   Bring in 5 examples of the various types of ads covered in the chapter and a 2 page typed paper explaining why they are effective 
Personal Selling and Sales Promotion (Chapter 20)
Case 7 - Reebok, p. 298
Case 8 - XM Satellite Radio, p. 401

August 13
Part 8:  Pricing Decisions
Pricing Concepts (Chapter 21)
Setting Prices (Chapter 22)
Financial Analysis in Marketing (Appendix B)
Careers in Marketing (Appendix A)
Case 9 - Costco, p. 487
Case 10 - IBM, p. 570

August 15
EXAM 3 (Chapters 15-22, Appendices A and B, and Class Materials)
Please bring a scantron to class
Profile of a Company's Marketing Activity Due
Extra Credit Due - Volunteer Activity Journal
(There also is a box for your papers marked "Williams" in the MOM Office, DBH 223)



"Celebrate, celebrate, dance to the music..."

*Minor changes in the schedule may be announced in class. It is the student's responsibility to be aware of these changes. Be prepared to discuss the chapter material.

Click here to return to MKT 3410 Syllabi Guide

Click here to return to Kaylene Williams’ Homepage