MKT 3410 – Monday 4:30-7:10 p.m.
SCHEDULE

Note:  Outline notes for Pride and Ferrell (2012) are available.  Just click the link for each chapter below.  These notes are from Pride and Ferrell (2012) Marketing, South-Western.  Here is the link for the Online Study Guide: Online Study Guide.

Date and Assignments* (Please read your chapters and PowerPoint handout before you come to class.)

Please be on time to class. "I just solved the parking problem. I bought a parked car." - Henny Youngman

January 28

Class Orientation

Part 1 - Marketing Strategy and Customer Relationships
An Overview of Strategic Marketing (Chapter 1)

Some Class Time Devoted to Case Work

Please do the following:

- Read your syllabus and let me know if you have any questions.

- Sign the roll sheet.

- Familiarize yourself with Blackboard. Go to the CSUS homepage, click “B” at the bottom of the page, then “Blackboard,” type in your campus ID and password, and click on the class you are in.

- Sign up in groups of up to 4 members each (if 4 is unwieldy, then 3 is ok). You will be doing cases and other Internet assignments together during the semester.

- Group Work on Internet Exercise 1.

February 4

Planning, Implementing, and Controlling Marketing Strategies (Chapter 2)
Sample Marketing Plan (Appendix C)
Review Case Method

Some Class Time Devoted to Case Work

February 11

Internet Exercise 1 Is Due

Part 2: Environmental Forces and Social and Ethical Responsibilities
The Marketing Environment (Chapter 3)
Social Responsibility and Ethics in Marketing (Chapter 4)

Some Class Time Devoted to Case Work

February 18
Group Work on Internet Exercise 2 (No In-Class Meeting)

Blog 1 Is Available – History of Marketing

Part 3 – Marketing Research and Target Market Analysis
Marketing Research and Information Systems (Chapter 5)
Target Markets: Segmentation, Evaluation, and Positioning (Chapter 6)

February 25
EXAM 1 (Chapters 1-6, Appendix C, and Class Materials)
Please bring a scantron to class

March 4

Part 4: Customer Behavior and E-Marketing
Consumer Buying Behavior (Chapter 7)
Business Markets and Buying Behavior (Chapter 8)
Case 1 – PETCO, p. 121

Case 2 – Raleigh, p. 185

March 11

Group Work on Internet Exercise 3 (No In-Class Meeting)

Reaching Global Markets (Chapter 9)

E-Marketing, Digital Media, and Social Networking (Chapter 10)

Blog 2 Is Available – The Internet and Our Brains

"A pro is a man who can do his best at a time when he doesn’t particularly feel like it." - Alistair Cooke

March 18

Internet Exercise 2 Is Due
Part 5: Product Decisions
Product Concepts (Chapter 11)
Developing and Managing Products (Chapter 12)
Voluntary Extra Credit (5 points): Bring in 5 of your favorite products and a 2-page typed paper explaining why they are favorites and how they are effective.
Case 3 – Travelocity, p. 219
Case 4 – Dell, p. 342 and 464

March 25

IEMS Conference – Work Online, in the Library, or in the Computer Lab

Services Marketing (Chapter 13)

April 1-5

Spring Break

April 8

Branding and Packaging (Chapter 14)

Voluntary Extra Credit (5 points): Bring in 5 of your favorite brands and/or packages and a 2-page typed paper explaining why they are favorites and how they are effective.

Case 5 – Pepsi, p. 366

Case 6 – Starbucks, p. 469

Case 7 – GameStop, p. 501

April 15
EXAM 2 (Chapters 7-14 and Class Materials)
Please bring a scantron to class

"The best work is not what is most difficult for you; it is what you do best." - Jean-Paul Sartre

April 22

Individual Work on Internet Exercise 4 (No In-Class Meeting)

Part 6 - Distribution Decisions
Marketing Channels and Supply-Chain Management (Chapter 15)
Retailing, Direct Marketing, and Wholesaling (Chapter 16)

Blog 3 Is Available – The Use of Apps in Marketing

April 29

Internet Exercise 3 Is Due
Part 7: Promotion Decisions
Integrated Marketing Communications (Chapter 17)
Advertising and Public Relations (Chapter 18)
Voluntary Extra Credit (5 points): Bring in 5 examples of the various types of ads covered in the chapter and a 2-page typed paper explaining why they are effective.
Personal Selling and Sales Promotion (Chapter 19)
Case 8 – Hulu.com, p. 523

Case 9 – Toyota, p. 561

Case 10 – Amazon.com, p. 624

May 6
Individual Work on Internet Exercise 5 (No In-Class Meeting)

Part 8: Pricing Decisions
Pricing Concepts (Chapter 20)
Setting Prices (Chapter 21)
Financial Analysis in Marketing (Appendix B)
Careers in Marketing (Appendix A)

May 13
EXAM 3 (Chapters 15-21, Appendices A and B, and Class Materials)
Please bring a scantron to class

Internet Exercises 4 & 5 Are Due

Peer Evaluation for Internet Exercises Is Due

Blog Posts and Responses for Three Discussion Boards Are Due
Extra Credit Is Due - Volunteer Activity Journal
(You can turn these in during class, and there also is a box for your papers marked "Williams" in the MOM Office, DBH 223)

May 20-24
Reading Day and Finals Week

"Celebrate, celebrate, dance to the music..."

*Minor changes in the schedule may be announced in class. It is the student's responsibility to be aware of these changes. Be prepared to discuss the chapter material.

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