SYLLABI GUIDE FOR
MKT 3410
PRINCIPLES OF MARKETING
SPRING 2013

 

 

·       Introduction

 

·       Grading

 

·       Schedule – Monday 4:30-7:10 p.m.

 

·       Printed Lectures

 

·       Exams 1-3 Essay Questions

 

·       Internet Exercises 1-5

 

·       Case Analysis Format and Oral Presentation Guidelines

 

·       Presentation Comment Format Sheet

 

·       Peer Evaluation Form

 

 

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