MKT 3410
GRADING
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"I studied the
lives of great men and famous women; and I found that the men and women who
got to the top were those who did the jobs they had in hand, with everything
they had of energy, enthusiasm, and hard work." - Harry S. Truman |
3 Exams (@ 100 points each = 300 points total)
Exams will be 80 points multiple choice (40 questions @ 2 points each, equally
distributed across the chapters) and 20 points essay taken from the attached
Exams 1-3 Essay Questions page. Bring a scantron
to each exam - any version. You can have one 8½ x 11 page (front and
back, any font size) of notes per exam. You are invited to write notes to
me on the exam by starring the item on the scantron
and then writing your note next to the question in the exam itself.
Depending on the quality of your note (i.e., tell me what you know about the
question), you may receive full, partial, or no credit. Exams will be
curved positively if necessary. If you need to miss an exam, speak with
me about it before the exam. Makeup exams may be difficult and
essay. The successful completion of this assignment will meet learning
objectives LO1 and LO4.
One Case Presentation with Outline and
PowerPoint Slides (100 points)
Here are some of the basics: teams of 3-4 individuals per case, reserve
your case on the sign-up sheet, do not pick a company that you have used in
another class, accompanied with a detailed typed outline due the beginning of
class on the day the oral presentation is given, and approximately 7 pages of typed
outline content. Content pages consist of the body of the paper, not
the title page, table of contents, appendix, or references (but make sure that
you include these as well). By the way, answers.com is a great reference
as well as Hoover's. You may want to use the attached Case Analysis
Format as a guide for how to format a typical case. In any case, make
sure that you report in detail on the company’s target market(s) and its 4
p’s. At least 3 full pages of your
outline should be devoted to the solution and implementation.
Your outline should be accompanied with a title page, table of contents, list
of 10-12 references, professional notecards, and an appendix which at a minimum
includes copies of the PowerPoint slides (6 slides per page, left to right as
we read, and print in “only black and white”). Make sure that the PPT
includes a title slide, agenda slide, introduction slide, background slides as
appropriate, 2-4 SWOT slides, 1-2 problem slides, alternative evaluation slide
overall with separate slides of each alternative and pros/cons, two solution
slides, 3-4 implementation slides, 1-2 update slides, conclusion slide,
references, and questions/thank you for attending slide. Hand in two
copies of the entire outline and PPT slides -- one copy will be returned with
notes and Dr. Williams will keep the other. Please give two copies of
both the outline and the PPT slides to Dr. Williams at the beginning of your presentation.
The outline and presentation should be professional quality, i.e., dress like a
job interview, set your stage, practice, use professional notecards, and
"package" yourself and your ideas well. About 45 minutes of
class time (or 10-15 minutes per individual) will be allotted to each
case. I will ask at the beginning of class how much time you need.
You need to know this accurately. Also, you may not have time to cover
everything that you include in Dr. Williams' outline, i.e., the oral
presentation may be an abbreviated version of the outline for Dr. Williams.
The final written product is due the day you give the oral presentation, hand
it to me before the presentation begins. The grades for teamwork will be
adjusted by a confidential peer evaluation from each team member. Hand in
peer evaluations by the next class period as the grade will not be returned
until the peer evaluations are received. Please see the attached
Confidential Peer Evaluation Form. Each case will be critiqued by the
class and the professor. Please see the attached Case Analysis Format and
Oral Presentation Guidelines handout and the Presentation Comment Format
Sheet. Case examples from previous classes will be available for you to
see. The successful completion of this assignment will meet learning
objectives LO1, LO2b, LO3, and LO4.
5 Internet Exercises (160 points total)
You
will be doing five Internet Exercises during the semester. Internet Exercises 1-3 will be done as a
group. Internet Exercises 4-5 will be
done individually. The first Internet
Exercise is worth 20 points, Internet Exercises 2-5 are worth 35 points
each. The dates, assignment
requirements, and when the assignments are due are listed in the schedule. Each team member will participate in each Internet
Exercise. For Internet Exercises 2-5,
you will be working either in your groups (Internet Exercises 2-3) or
individually (Internet Exercises 4-5), i.e., no in-class meeting on those four
days. However, I will be in my office and available online if you need to
interact with me. The successful
completion of this assignment will meet learning objectives LO1, LO2a, and LO3.
Blog Participation (3 blogs @ 5 points
each = 15 points total)
As
an individual, you will be blogging on three Blackboard discussion boards. You will need to post once on each of the
three discussion boards and respond to two other posts per discussion board
(for a total of 9 entries). All blogs
need to be posted on Blackboard. The
last day of class you need to hand in three separate papers wherein you have
cut and pasted your blogs and the posts to which you have responded. The successful completion of this assignment
will meet learning objectives LO1 and LO3.
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"It is not the
brains that matter most, but that which guides them - character, the heart,
generous qualities, progressive ideas." - Dostoevsky |
Volunteer Nonprofit Activity & Journal (optional - up to 15
points extra credit)
The volunteer nonprofit activity must be done during this semester only. You
must write a journal of your time, activity, assessment of learning, and
contemplation of the overall experience of working with a nonprofit
organization. The journal is due the end of the semester. The
successful completion of this assignment will meet learning objectives LO1 and
LO4.
Class Attendance and Participation (25 points)
Class attendance will contribute to meeting each of the learning
objectives. Students will not be added to the roll after it has been collected/finished.
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"Work, work, work, is the main thing." -
Abraham Lincoln |
Overall Grading (Total of 600 points)
540 - 600 points = A
480 - 539 points = B
420 - 479 points = C
360 - 419 points = D
Late Assignments
Grades
on late assignments will be reduced one letter grade for each week that the
assignment is late.
Students
with Disabilities
Students with disabilities seeking academic
accommodations must first register with the Disability Resource Services (DRS)
program, located in MSR 210, phone (209) 667-3159. Students are encouraged to talk with the
instructor regarding their accommodation needs after registering with DRS.
In-Class
Cell Phone and Computer Usage
Cell
phones must be turned off and closed during lectures, presentations, and
exams. Computers must be turned off during
student presentations. During any other
time in class, make sure that you do not disturb others in class or pull
attention from class activities and learning, e.g., loud clicking due to haste
and/or fake fingernails, sounds, screens that are too entertaining and
attention grabbing for those sitting around you, and so forth.
Taping Policy
Audio or video recording (or any other form
of recording) of classes is not permitted unless expressly allowed by the
faculty member as indicated in the course syllabus or as a special
accommodation for students who are currently registered with the Disability
Resource Services Program and are approved for this accommodation. Recordings allowed as special accommodations
are for the personal use of the DRS-approved student, and may only be
distributed to other persons who have been approved by the DRS program. Faculty may require the student sign an
Audio/Video Recording Agreement, which they may keep for their records.
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