"Only the educated are free." - Epictetus

Exam 1 (Pride & Ferrell, 2008, Ch. 1-7)

1.      What is marketing? What is marketing management? What does it take to be a successful marketing manager? Please elaborate.

2.      What is customer value? What can a marketer do to create customer value and satisfaction?

3.      Describe in detail the strategic planning process.

4.      What is a marketing plan? How is it used? Describe in detail the components of a marketing plan.

5.      In implementing and controlling marketing strategies, what can a marketer do to attract, retain, and grow customers?

6.      Define the controllable and uncontrollable environments of marketing. What can a business do to monitor these environments?

7.      What is ethical and not ethical in marketing and marketing management? Please elaborate.

8.      Compare and contrast domestic and international marketing.

9.      Describe in detail the steps in the consumer decision-making process.

10.   Compare and contrast consumer behavior with organizational buying behavior.

Exam 2 (Pride & Ferrell, 2008, Ch. 8-14)

1.        What can a marketer do to address the basic characteristics of electronic marketing (addressability, interactivity, memory, control, accessibility, and digitalization)?

2.        Identify the benefits of online marketing to consumers and marketers. What should marketers do and not do when conducting online marketing?

3.        Discuss in detail the marketing research process.

4.        Describe in detail the market segmentation process including targeting and positioning.

5.        What is the product life cycle? How is it used?

6.        Describe in detail the steps in the new product development process.

7.        Why is it that some products fail and others succeed?

8.        If you were a product manager what aspects of the product would you be sure to address? Please give some details regarding these aspects.

9.        Describe the roles of product and service branding, packaging, labeling, and product support services.

10.     What would you do and not do to market a quality service?

11.     How is marketing in profit and nonprofit organizations the same? Different?

Exam 3 (Pride & Ferrell, 2008, Ch. 15-22)

1.       Describe the variables that impact channel structure or alternatives.

2.       Describe the various components of physical distribution and logistics that are under the marketer's responsibility.

3.       What would you do and not do to create a successful retail business?

4.       What are your best tips for effective integrated marketing communications?

5.       What is necessary to create effective advertising?

6.       What is important for a marketing manager to understand about sales promotions?

7.       What is important for a marketing manager to understand about public relations?

8.       Describe in detail the steps in the personal selling process.

9.       If you were a sales manager, what would your job entail? Please elaborate.

10.    Describe what needs to be considered in setting a price.

11.    What is your best advice to the marketer and to the customer with regard to price?