MKT 3410
EXAMS 1-3 ESSAY QUESTIONS
"Only the educated are free." –
Epictetus
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Exam 1 (Pride & Ferrell, 2012, Ch. 1-6)
1. What is marketing?
What is marketing management? What
does it take to be a successful marketing manager? Please elaborate. 2. What is customer
value? What can a marketer do to
create customer value and satisfaction? 3. Describe in detail
the strategic planning process. 4. What is a marketing
plan? How is it used? Describe in detail the components of a
marketing plan. 5. What is ethical and
not ethical in marketing and marketing management? Please elaborate. 6. Discuss in detail
the marketing research process. 7. Describe in detail
the market segmentation process including targeting and positioning. Exam 2 (Pride & Ferrell, 2012, Ch.
7-14) 1.
Compare and contrast domestic and global marketing. 2.
Describe in detail the steps in the consumer
decision-making process. 3.
What is important for marketers to understand about
e-marketing, digital media, and social networking? 4.
What is the product life cycle? How is it used? 5.
Describe in detail the steps in the new product
development process. Why is it that
some products fail and others succeed? 6.
If you were a product manager what aspects of the
product would you be sure to address?
Please provide details regarding these aspects. 7.
What would you do and not do to market a quality
service? Exam 3 (Pride & Ferrell, 2012, Ch.
15-21) 1. Describe the
variables that impact channel structure or alternatives. 2. What would you do
and not do to create a successful retail business? 3. What are your best
tips for effective integrated marketing communications? 4. What is necessary
to create effective advertising? 5. Describe in detail
the steps in the personal selling process. 6. If you were a sales
manager, what would your job entail? Please elaborate. 7. What is your best
advice to the marketer and to the customer with regard to price? Click here to
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