Product Mix Pricing Strategies

Product Line Pricing

Setting Price Steps Between Product Line Items

i.e. $299, $399

Optional-Product Pricing

Pricing Optional or Accessory Products

Sold With The Main Product

i.e. Car Options

Captive-Product Pricing

Pricing Products That Must Be Used

With The Main Product

i.e. Razor Blades, Film, Software

By-Product Pricing

Pricing Low-Value By-Products To Get Rid

of Them

i.e. Lumber Mills, Zoos

Product-Bundle Pricing

Pricing Bundles Of Products Sold Together

i.e. Season Tickets, Computer Makers

Product

Mix

Pricing

Strategies

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