Spring 2011: Lectures, Readings, Exams and Project Due Dates
DATE
TOPIC
READING
DUE
1/31
Introduction to course ... ... 2/2, 7
Marketing Research: What is it? Who does it? MG1*, MG2, P1 Appendix 1-A 2/9, 14
Secondary Research
Extra SourcesMG3, P2 ... 2/16, 21, 23
Qualitative Research MG4, P3, P4, P5 ... 2/28
Observation and Survey MG6 Secondary research due 3/2
Experimentation MG7 .. 3/7
In-class experiment day . Qualitative research due 3/9
EXAM ONE Material Through 3/2 ... 3/14, 16
Measurement
Questionnaire designMG8, MG9, P6 ... 3/21, 23
Spring Break ... ... 3/28, 30
Instructor away, no class ... ... 4/4, 6
Sampling MG10, MG11 Survey Questions due 4/11, 13
Data coding, Prelim Analysis MG12 ... 4/18, 20
Data Analysis (w/handout) MG13 ... 4/25, 27
Data Analysis (w/handout) ... Experiment paper due 5/2, 4
Review/Problems (w/handout)
sample final problems
in-class sample exam 5/9
EXAM TWO Material since exam one ... 5/11
Putting the report together MG14. ... 5/16
Open Workshop ... ... 5/18
Project In-class Presentations Written paper:
due no later than 5 pm given to me personally or in my mailbox DBH 223 (2 copies --not under my door)NO EXCEPTIONS
... Co-worker assessment
Final Presentation, Written paper
*Key
MG indicates chapter in McDaniel- Gates text
P indicates reading on reserve
