Notes
Slide Show
Outline
1
Field editing
  • When?
    • Self-administered: when the survey is received
    • Interviewer-administered: at the end of the interview
2
Field editing
  • Are each of the closed-ended questions answered?
  • Are the open-ended questions complete, represent the respondent’s answer?
  • Validate: select a question at random and ask again.
3
Field editing
  • Interviewer records implementation problems, or credibility problems encountered in a journal


  • give to end user or field supervisor
4
Field supervisor
  • Tracks problems across interviewers
  • Decides solutions to problems, for consistency’s sake
  • Keeps the sample book
    • tracks implementation of sample, refusals, non-contacts, any change in plan
  • Tracks interviewer performance
5
Editing
  • Reviewing data for maximum accuracy and minimum ambiguity
    • Legibility of entries
    • Completeness of entries
    • Consistency across items per survey
    • Accuracy
      • Pattern: interviewer bias
      • Pattern: interviewer dishonesty
      • Pattern: reality


6
Editing
  • Centralize editing, Small n:
    • One editor edits all the data for consistency in treatment of problems

  • Centralize editing, Large n:
    • One editor assigned per section of the survey
7
Suggestions for coding
  • Create an easy-to-use coding sheet before collection of data begins
  • Rows for participants, columns for questions (like SPSS Data Editor)
  • Leave a couple extra columns
  • Remember for project: Name and phone number for verification for each participant: random checks later
8
Using your chosen scale
  • Ask the participant each of the questions
  • in coding, account for reverse-coded items
  • sum all items for a single score: the scale becomes ONE VARIABLE (can be used as a metric - interval OR ratio-scaled)
9
Using Data to Create Information
  • Information preponderance of attitude or belief, counting behaviors: frequency
  • Information is relationship or linkage between two or more variables
  • VARIABLE: attributable quantity or quality, anything with indicative variety: height, weight, temperature, gender, political party can be personal variables
10
Using Data to Create Information
  • Can Disease be a variable?
    • Contagious to Noncontagious
    • Sexually transmitted to casually transmitted
    • Life-threatening to non-threatening


11
Using Data to Create Information
  • Study student’s success at CSUS
  • What are possible dependent variables?
    • GPA, Salary after leaving, # of Nobel prizes earned, $ worth of auto
  • What are possible independent variables?
    • Study time, access to old exams, class participation level, average level of intoxication, whether text was purchased
12
Using Data to Create Information
  • Examination of intervening variables
  • Fact: 70% of accidents are caused by 5% of all drivers
  • Inference: A few drivers are Really Bad
  • Introduce intervening variable
    • heavy users: some people drive a lot more miles than the average driver
13
Using Data to Create Information
  • Examination of intervening variables
  • Fact:85% of auto accidents occur within five miles of home
  • Inference: Your neighborhood is Really Dangerous
  • Introduce intervening variable
14
Using Data to Create Information
  • Examination of intervening variables
  • Women business majors have higher GPAs on average than their male counterparts
  • Inference: Women are smarter
  • Introduce intervening variable
15
Using Data to Create Information
  • Tools for inspection of data: the CROSSTABULATION
  • One variable across the top (banner variable)
  • One along the side (stub)
    • Study time vs. GPA
    • Museum Attendance by Age
    • Test significance of pattern: Chi-square
16
Dealing with Statistics
  • Review “fun with symbols” Handout


  • Are two means different? n>30
17
 
18
Is this a fair test?
  • Is the linkage proven?
    • Do other factors not controlled for influence accounting proficiency?
  • How accurate is the test in measuring accounting proficiency?
    • Does success on the test translate to success in Accounting career
    • How do the scores rate historically?
  • What measure of ugliness is used?
  • Is this class a representative one?