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1
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- When?
- Self-administered: when the survey is received
- Interviewer-administered: at the end of the interview
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2
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- Are each of the closed-ended questions answered?
- Are the open-ended questions complete, represent the respondent’s
answer?
- Validate: select a question at random and ask again.
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3
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- Interviewer records implementation problems, or credibility problems
encountered in a journal
- give to end user or field supervisor
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4
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- Tracks problems across interviewers
- Decides solutions to problems, for consistency’s sake
- Keeps the sample book
- tracks implementation of sample, refusals, non-contacts, any change in
plan
- Tracks interviewer performance
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5
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- Reviewing data for maximum accuracy and minimum ambiguity
- Legibility of entries
- Completeness of entries
- Consistency across items per survey
- Accuracy
- Pattern: interviewer bias
- Pattern: interviewer dishonesty
- Pattern: reality
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6
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- Centralize editing, Small n:
- One editor edits all the data for consistency in treatment of problems
- Centralize editing, Large n:
- One editor assigned per section of the survey
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7
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- Create an easy-to-use coding sheet before collection of data begins
- Rows for participants, columns for questions (like SPSS Data Editor)
- Leave a couple extra columns
- Remember for project: Name and phone number for verification for each
participant: random checks later
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8
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- Ask the participant each of the questions
- in coding, account for reverse-coded items
- sum all items for a single score: the scale becomes ONE VARIABLE (can be
used as a metric - interval OR ratio-scaled)
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9
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- Information preponderance of attitude or belief, counting behaviors: frequency
- Information is relationship or linkage between two or more variables
- VARIABLE: attributable quantity or quality, anything with indicative
variety: height, weight, temperature, gender, political party can be
personal variables
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10
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- Can Disease be a variable?
- Contagious to Noncontagious
- Sexually transmitted to casually transmitted
- Life-threatening to non-threatening
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11
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- Study student’s success at CSUS
- What are possible dependent variables?
- GPA, Salary after leaving, # of Nobel prizes earned, $ worth of auto
- What are possible independent variables?
- Study time, access to old exams, class participation level, average
level of intoxication, whether text was purchased
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12
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- Examination of intervening variables
- Fact: 70% of accidents are caused by 5% of all drivers
- Inference: A few drivers are Really Bad
- Introduce intervening variable
- heavy users: some people drive a lot more miles than the average driver
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13
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- Examination of intervening variables
- Fact:85% of auto accidents occur within five miles of home
- Inference: Your neighborhood is Really Dangerous
- Introduce intervening variable
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14
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- Examination of intervening variables
- Women business majors have higher GPAs on average than their male
counterparts
- Inference: Women are smarter
- Introduce intervening variable
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15
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- Tools for inspection of data: the CROSSTABULATION
- One variable across the top (banner variable)
- One along the side (stub)
- Study time vs. GPA
- Museum Attendance by Age
- Test significance of pattern: Chi-square
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16
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- Review “fun with symbols” Handout
- Are two means different? n>30
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17
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18
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- Is the linkage proven?
- Do other factors not controlled for influence accounting proficiency?
- How accurate is the test in measuring accounting proficiency?
- Does success on the test translate to success in Accounting career
- How do the scores rate historically?
- What measure of ugliness is used?
- Is this class a representative one?
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