Strategic Marketing Problems: Cases and Comments

by Roger Kerin & Robert A. Petersen

Publisher: Prentice Hall

Pub. Date: October 2006

ISBN-13: 9780131871526

11th edition

also available as an e-book for about half the price, see details at

http://www.coursesmart.com/0131871536

Item Required Text #2

* Publisher: Wiley, John & Sons, Incorporated

* Pub. Date: December 2005

* ISBN-13: 9780471755296

* Sales Rank: 120,686

* 350pp

* Edition Number: 5