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9/4 |
Introduction to course |
|
get book |
|
9/9 |
Product Management |
LW1, LW2 |
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9/11 |
The Marketing Plan |
Examples, P1 |
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9/16 |
continued |
Case 1 (on reserve) |
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9/18 |
Product Category and Competition Analysis |
3, 4 |
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9/23 |
Competitor Analysis |
5 |
|
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9/25 |
Customer Analysis |
6 |
|
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9/30 |
Forecasting |
7 |
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10/2 |
continued |
Harmon Case |
|
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10/7 |
Product strategy |
LW8 |
Client contact report |
|
10/9 |
Catch-up Day |
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10/14 |
Midterm Exam |
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10/16 |
Product innovation |
LW9 |
|
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10/21 |
continued |
TBA |
|
|
10/23 |
continued |
Pepsi-Cola Tea Breeze Case |
|
|
10/28 |
Pricing Decisions |
LW10, P2 |
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10/30 |
continued |
P3, P4 |
|
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11/4 |
continued |
Eastman-Kodak: Funtime Case |
|
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11/6 |
Advertising Decisions Promotion decisions |
LW11, LW12 |
|
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11/11 |
Veteran's Day |
No class |
|
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11/13 |
continued |
Case 2 (on reserve) |
|
|
11/18 |
Marketing plan workshop |
|
|
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11/20 |
Marketing plan update day |
|
Written update due |
|
11/25 |
Channel management |
LW13 |
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11/27 |
Thanksgiving |
No class |
Indigestion |
|
12/2 |
Financial considerations |
LW15 |
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12/4 |
Catch-up/review |
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12/9 |
Plan Presentations |
|
Marketing plan due |
|
12/16 |
Final Exam |
1:50 -3:50 pm |
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