Text:

Product Management, 2nd edition (1997)

Donald R. Lehmann and Russell S.Winer; Richard D. Irwin Publishers: Chicago, IL.

Other Materials:

Case 1	TBA (on reserve)
Case 2	TBA (on reserve)
Harmon Case	Bookstore
Pepsi-Cola Tea Breeze	Bookstore
Eastman-Kodak Funtime	Bookstore
P1: Sample Marketing Plans	On reserve
P2: Heath, et al. (1995)"Mental Accounting and Changes in Price: The Frame Dependence of Reference dependence", Journal Of Consumer Research, 22 (June), 90-97.	On reserve
P3: Grewal, et al. (1996)"Communicating Price Information Through Semantic Cues: The Moderating Effects of Situation and Discount Size", Journal of Consumer Research, 23 (September), 148-155.	On reserve
P4: Hoch, et al (1994)"EDLP, Hi-Lo, and Margin Arithmetic", Journal of Marketing, 58 (October), 16-27.	On reserve