Xun (Sunny) Liu
Assistant Professor
Education
Ph.D. in Mass Media, May, 2008
Department of Telecommunication, Information Studies, and Media, Michigan State University, East Lansing
Dissertation Title: Online Posting Anxiety and its Influence on Blogging: Comparing the U.S. and China
Dissertation Chair: Dr. Robert LaRose
M.A. in Communication, July 2002
School of Journalism and Communication, Renmin University of China, Beijing, China
Emphasis in communication theory
Thesis Title: Introducing Theories and Principles of Media Economics to China: Theoretical and Practical Implications
Dissertation Chair: Dr. Qingguang Guo
B. A. in Advertising, July 2000
School of Journalism and Communication, Renmin University of China, Beijing, China
University Appointments
- 2007-Present Assistant Professor, Department of Communication Studies, California State University, Stanislaus
- 2004-2006 Research Assistant, Department of Telecommunication, Information Studies, and Media, Michigan State University
- 2004-2005 Instructor, Department of Telecommunication, Information Studies, and Media, Michigan State University
- 2002-2005 Teaching Assistant, Department of Telecommunication, Information Studies, and Media, Michigan State University
- 2001-2002 Instructor, Department of Communication, Jinhai College of Beijing
Research Interests
- New Media Technologies
- Computer-Mediated Communication
- International Communication
- Human Computer Interaction
- Statistics and Research Methodologies
Peer-Reviewed Publications
- Liu, X. (accepted). Empirical Testing of a Theoretical Extension of the Technology Acceptance Model: An Exploratory Study of Educational Wikis, Communication Education.
- Liu, X. (accepted).Online Posting Anxiety: Impacts on Blogging, Chinese Journal of Communication.
- Liu, X. (2009) "A WWW (Wiki Wiki Way) of Teaching". Faculty Voices, VII, 42-46.
- Liu, X. & LaRose, R. (2008). Does Using the Internet Make People More Satisfied with Their Lives?--The Effects of the Internet on College Students' School Life Satisfaction. CyberPsychology & Behavior, 11(3), 210-230.
- Liu, X. & Lee, S. (2007). Nei Jin Wai Song: Differences within China's Party-press framing of Darfur, Sudan, in Mody, B Un/covering Darfur: world media framing of civil war and genocide, Rowman and Littlefield.
- Liu, X. & Zhang, J. (2005). From Hidden Corner to Front Page: The People's Daily's framing of AIDS from 1985-2003. China Media Research, 1 (1), 27-42.
Other Publications
- Liu, X. (2009). Book Review: Thomas Erickson and David W. McDonald (eds), HCI Remixed: Reflections on Works that Have Influenced the HCI Community. In New Media & Society, 11, 650-654.
- Liu, X. (2005). The Oldest Communication College in the United States—an Interview with Charles T. Salmon, Dean of Communication, China Media Research, 1 (1), 106-110.
- Repkova, T. (2004). New Times: Making a Professional Newspaper in an Emerging Democracy (Zhong X., Liu, X., & Zhu, Q. Trans.). Beijing: China Renmin University Press (Original work published 2001).
Conference Papers
- Liu,X. (2009). To Blog or Not to Blog, That is the Question: The Role of Personality, Cognition, and Emotion on Blogging Intentions. Paper accepted by the National Communication Association, Communication and Social Cognition Division, Chicago, November.
- Liu, X. & Lei, W. (2009). Wiki Use and Adoption in the Classroom; Understanding Educational Wikis with the Technology Acceptance Model. Paper accepted by the National Communication Association, Human Communication and Technology Division, Chicago, November.
- Liu, X. (2008). Online Posting Anxiety: Its Impacts on Blogging. Paper presented at the National Communication Association, Communication Apprehension and Competence Division, San Diego, November.
- Liu, X. (2008). The Impact of Perceived Audiences on Blogging. Paper presented at the National Communication Association, Human Communication and Technology Division, San Diego, November.
- Liu, X. (2008) "The Effects of Wikis on Course Material Comprehension in Communication Classrooms". Paper presented at the National Communication Association, Undergraduate College & University Division, San Diego, November
- Liu, X. (2008). i-Anxiety: Its Impacts on Blogging. Paper presented at the International Communication Association, Communication and Technology Division, Montreal, May.
- Liu, X., & LaRose, R. (2008). A Social Cognitive Perspective on Blogging: Comparing the U.S. and China. Paper presented at the International Communication Association, Communication and Technology Division, Montreal, May.
- Liu, X. (2007). A Personalized Media in a Collectivism Country--Chinese Bloggers Perceptions of Blogging Self-efficacy, Outcome Expectations and I-Anxiety. Paper presented at the International Communication Association, International and Development Communication Division, San Francisco, May.
- Liu. X., & LaRose, R. (2007). Computers Are People, Too--A New Perspective of Human-Computer Interaction. Paper presented at the International Communication Association, Communication and Technology Division, San Francisco, May.
- Tian, Q., & Liu, X. (2006). Exploring Identity through Blogging: A Content Analysis of Adolescents' Blogs. Paper presented at National Communication Association, Human Communication and Technology Division, San Antonio, TX, November.
- Liu, X., & Lee, S. (2006). Reporting a Humanitarian Tragedy: A Framing Analysis of Chinese Newspaper Coverage of Darfur. Paper presented at Association for Education in Journalism and Mass Communication, International Communication Division, San Francisco, CA, August.
- Liu, X., & LaRose, R. (2006). Does Using the Internet Make People More Satisfied With Their Lives? Paper presented at the International Communication Association, Communication and Technology Division, Dresden, German, June.
- Liu, X., & LaRose, R. (2005). Are You a Different Person Online? The Effects of Online Experience on Personality. Paper presented at the International Communication Association, Communication and Technology Division, New York City, NY, May.
- Liu X., Diddi, A., Tian Q., & Liu. D. (2005). A Cross-cultural Adaptation and Feminist Perspective of the Lives of Chinese F2s--Discourse of F1-F2 in the Cyberworld. Paper presented at the International Communication Association, Feminist Scholarship Division, New York City, NY, May.
- Liu. X., Liu, D., Zhang, Y., Zhang, J. (2005). From Hidden Corner to Front Page: The People's Daily's framing of AIDS from 1985-2003. Paper presented at the International Communication Association, International and Development Communication Division, New York City, NY, May.
- LaRose, R., Rifon, N., Liu, X., & Lee, D. (2005). Online Safety Strategies: A Content Analysis and Theoretical Assessment. Paper presented at the International Communication Association, Communication and Technology Division, New York City, NY, May.
- LaRose, R., Rifon, N., Liu, X., & Lee, D. (2005). Understanding Online Safety Behavior: A Multivariate Model. Paper presented at the International Communication Association, Communication and Technology Division, New York City, NY, May
- Liu, X. (2004). A China Man in Space: The Role of Nationalism and Commercialism in China's Satellite Program. Paper presented at the International Communication Association, International and Development Communication Division, New Orleans, LA, May.
Teaching Interests
- Communication Technology
- New Media
- Web Design
- Visual Communication
- International Communication
- Group Communication
- Communication Theory
- Quantitative and Qualitative Research Methods
Teaching Experience
CSU, Stanislaus
Fall 09
COMM4220 Technology and Communication (fully online course)
COMM4400 Visual Communication
COMM3900 Communication Research Methods
Spring 09
COMM2110 Small Group Communication Processes
Winter 08
COMM4220 Technology and Communication
Fall 08
COMM4220 Technology and Communication
COMM4400 Visual Communication
COMM3900 Communication Research Methods
Spring 08
COMM4220 Technology and Communication
COMM3140 Persuasive Messages
COMM2110 Small Group Communication Processes
Winter 07
COMM4220 Technology and Communication
Fall 07
COMM4220 Technology and Communication
COMM4400 Visual Communication
COMM3140 Persuasive Messages
MSU
Summer 05 TC100 Introduction to the Information Society
Instructor
Fall 2002-Spring 2005 TC100 Introduction to the Information Society
TC200, History and Economics of Telecommunications
Teaching Assistant
Jinghai College of Beijing
Spring 02 Theories and Principles of Advertising
Fall 01 Communication Theory
Grant Activities
- National Science Foundation, Co-PI, $498, 298, Launch into future technology (LIFT), submitted on February 18, 2009. Not funded.
- Beijing Department of Education, Co-PI, RMB50,000, The development of interactive online learning models—a case study of educational blogs, submitted on May 1,2009.
- China National Science Foundation, Co-PI, The extension of educational resource in the new media environment, submitted on July 1, 2009.
- California State University Research Scholarly & Creative Activities Grant (2007-2008), PI, $2,250, Bloggus Interruptus and its Determinants. Funded.
- California State University Faculty Development Center Mini-Grant, PI, $750, The potential of wikis in the classroom. Funded.
- National Science Foundation, Co-PI, $999,298, Future with innovative technology (FIT), submitted on April 16, 2008.Not funded.
Awards
- Dissertation Completion Fellowship: $6000 May 2006
- China Business News Group Scholarship June 2001
- Beijing Daily News Group Scholarship June 2000
- Charles B. Wang Foundation Communication Scholarship April 2000
- People's Daily News Group Scholarship June 1999
- Renmin University Scholarship 1996-2002
Service
Reviewer
- Journal of Computer Mediated Communication June 2009 to present
- CyberPsychology and Behavior January 2007 to present
- Commutation Technology Division November 2004 to present
International Communication Association Conference - Information Systems Division November 2005 to present
International Communication Association Conference
- Instructional and Developmental Communication Division November 2007
International Communication Association Conference
Department and University Committees
- Member, Scholarship Committee 2007-2008, 2009-2010
- Member, Personnel Committee 2009-2010
- Department Secretary 2009-2010
- Member, Human Subject Committee 2009-2010
- Mentor, Faculty Mentor Program for at risk, minority, and first generation college students 2008-present
- Member, Curriculum Committee 2008-2009
- Member, Scheduling Advisory Committee 2008-2009
- Member, Graduate Committee 2008-2009
- Member, Faculty Mentor Program Review Committee 2008-2009
Translator
- July 2005, 2006
Training Program for China Advertising Association
Michigan State University
Officer
- January 2003-Janury 2004
Chinese Students & Scholars Association
Michigan State University
Professional Experience
Trainee for Account Department April-June 2002
McCann Erickson Guangming Ltd Beijing Office
Trainee for Media Planning Department February - July 1999
Zenith Media Beijing Office
Relevant Skills
HTML, PHP, Dreamweaver, Adobe Photoshop
Memberships
- International Communication Association
- National Communication Association
- Association for Education in Journalism and Mass Communication
- Chinese Communication Association