- Bachelor of Science, Business Administration, with a concentration in Marketing
- Master of Business Administration
- Executive Master of Business Administration
- Director of Marketing, $140,000
- Market Research Manager, $85,000
- Advertising Sales Manager, $111,000
- Al Petrosky (Management, Operations and Marketing Chair), Ph.D., Arizona ('92)
- Athinodoros Chronis, Ph.D., Nebraska ('03)
- Tahi Gnepa, Ph.D., Wisconsin ('89)
- Kaylene Williams, D.B.A., Tennessee ('80)
The College is committed to excellence and is praised and accredited by The Association to Advance Collegiate Schools of Business — AACSB International.
Advising information
Student Success Center
Demergasso-Bava Hall, Room 217
Phone (209) 667-3864
E-mail: STouma@csustan.edu
Web site: www.csustan.edu/CBASSC
Explore Further: Department Web site »
Marketing focuses on the relationship between the firm and the markets it serves. It includes measuring and interpreting market forces, cultivating market opportunities, developing products and/or services to match market opportunities, designing and managing market channels and physical distribution activities, pricing, advertising, sales promotion, and public relations.
Professional careers in marketing are to be found in the marketing departments of industrial and merchandising firms. In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, and other service firms.
- Principles of Marketing
- Consumer Behavior
- Advertising and Promotion Managemen
- tMarketing Research
- Selling and Sales Management
- Channel Institutions and Retail Management
- Global Marketing Go online to www.csustan.edu/Marketing for more course descriptions.
MKT 4430:
Selling and Sales Management
Planning, direction, and control of sales personnel and selling activities. The role of personal selling in the marketing of consumer and industrial products and services. Analysis of successful sales opportunities, characteristics, and techniques.
- The ability to see and understand the world from a customer's perspective
- The knowledge of specific marketing activities, including the measurement and interpretation of market forces, cultivation of market opportunities, development of products and/or services, marketing communications, advertising, sales promotion, public relations, personal selling, sales management, direct marketing, and e-marketing
Marketing
Demergasso-Bava Hall, Room 223
One University Circle
Turlock, CA 95382