- Bachelor of Science, Business Administration, with a concen-tration in Marketing
- Minor available in Computer Information Systems
- Master of Business Administration
- Executive Master of Business Administration
- Master of Science, Business Administration, Finance: International Finance
- Market Research Manager, $91,945 annually in our region
- Marketing Coordinator, $50,304 annually in our region
- Al Petrosky, Ph.D. (Management, Operations and Marketing Chair)
- Athinodoros Chronis, Ph.D.
- Tahi Gnepa, Ph.D.
- Kaylene Williams, D.B.A.
The College is committed to excellence. Excellence in academic programs. Excellence in teaching. Excellence in research. Excellence in service to our community and to our profession. We have accomplished much, but we strive to do better each and every day.
CBA contact info
Interim Dean: Thomas E. Sandman
Phone: (209) 667-3288
E-mail: sandmant@csustan.edu
Web site: www.csustan.edu/CBA
Advising information
Student Success Center
Demergasso-Bava Hall, Room 217
Phone (209) 667-3864
E-mail: STouma@csustan.edu
Explore Further: Department Web site »
Marketing focuses on the relationship between the firm and the markets it serves. It includes measuring and interpreting market forces, cultivating market opportunities, developing products and/or services to match market opportunities, designing and managing market channels and physical distribution activities, pricing, advertising, sales promotion, and public relations.
Professional careers in marketing are to be found in the marketing departments of industrial and merchandising firms. In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, and other service firms.
- Agriculture Marketing
- Principles of Marketing
- Consumer Behavior
- Advertising and Promotion Management
- Marketing Research
- Selling and Sales Management
- Channel Institutions and Retail Management
- Global Marketing
MKT 4480:
Product and Price Management
Examination of product and price strategies in marketing. Topics include finding and creating product value, planning for new and established prod-ucts, value in pricing, pricing for profit, life cycle pricing, and competitive cost and product advantages.
- The ability to see and understand the world from a customer’s perspective
- The knowledge of specific mar-keting activities, including the measurement and interpreta-tion of market forces, cultiva-tion of market opportunities, development of products and/or services, marketing com-munications, advertising, sales promotion, public relations, personal selling, sales manage-ment, direct marketing, and e-marketing
Marketing
Demergasso-Bava Hall, Room 223
One University Circle
Turlock, CA 95382